Alana Rudder — April 27, 2018 Follow @ExpPerspective — April 27, 2018 Fresh out of business school, Laura began networking and accompanied her efforts with a resume when appropriate. In turn, she received a call from a business-travel agency highly interested in her talents. Laura accepted the interview and, dressed in a new business suit … Continue reading The Future of Work is Now: AI Helps Job Hunters Find, Land, & Keep Dream Jobs
Christie Huber — March 29, 2018 — March 29, 2018 We recently had the opportunity to attend the IFA (International Franchise Association) national conference in sunny Phoenix, AZ. If you’re a franchisee or franchisor, this is a can’t miss event that covers the latest news and best practices in the world of franchising. At the … Continue reading Lessons from IFA: How Call Tracking Helps Franchises Drive Growth
Nick Leffler — February 18, 2018 Follow @exprance — February 18, 2018 Part of what makes Facebook such a powerful advertising network is that you can target such a specific group. Facebook ads deep targeting helps you reach your specific audience. If you use the right combination of audience demographics, interests, and behaviors you can … Continue reading How Facebook Ads Deep Targeting Helps You Reach A Specific Audience
Natalie Eisele — February 9, 2018 Follow @WorkingEvolved — February 9, 2018 mohamed_hassan / Pixabay With over half a billion users reported at the end of last year, it’s no surprise that LinkedIn, now owned by Microsoft, is the leading social media platform for the professional world. Even just a few years ago, the features … Continue reading Encouraging Your Team to Be Active on LinkedIn Helps Your Company
Susan Friesen — October 23, 2017 Follow @eVisionMedia — October 23, 2017 When visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it’s … Continue reading How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects
Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. Rachel Lindteigen on August 18, 2017 As marketers, we sometimes want to be everything to everyone. But the reality is, if we … Continue reading Why choosing a niche helps you produce better content
Jefri Yonata — July 21, 2017 — July 21, 2017 Video content receives special treatment on the Internet, and rightfully so, because it has asserted its dominance over other types of online content. In July 2014, Google updated their algorithm to put more weight on video content to make it appear even more often. The … Continue reading How Explainer Video Content Helps Your Website’s SEO
Tukan Das — April 27, 2017 Follow @tdas— April 27, 2017 LinkedIn announced a new ad product this week that will help marketers get more bang from their advertising bucks when targeting professionals on the network. Called Matched Audiences, the product includes three new targeting capabilities: Website Retargeting, Account Targeting and Contact Targeting. LinkedIn’s offering … Continue reading How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI
Paul Trujillo — March 22, 2017 Follow @TruPaultx— March 22, 2017 No matter what type of goods or services your business provides, a strong online presence is nonnegotiable. You operate in a business culture where omnichannel rules, and 60 percent of shoppers have chosen to shop from their couch on their devices, rather than fight … Continue reading How Inventory Management Helps Your Online Sales
AI Helps Marketers In Two Ways by Cory Treffiletti, Featured Contributor, March 8, 2017 I participated in a roundtable conversation on AI last week, which helped me broaden my view into how the technology can be used in a marketing environment. I realized there are two primary ways the marketing enterprise can leverage AI: back-end … Continue reading AI Helps Marketers In Two Ways
