David Little — March 7, 2017 — March 7, 2017 If you want to grow your bank by acting on individual customer feedback, your success depends upon a fundamental principle—you have to engage and encourage customers to provide feedback. In this regard, we advise our clients to follow the five tenets listed below. Take note … Continue reading Designing a Customer Feedback Survey That Helps You and Doesn’t Annoy Customers
Email Helps Increase B2B Leads by Jess Nelson, March 2, 2017 Email is a key B2B marketing tool because it pivotally reaches prospects in the middle of the sales cycle according to a recently released Walker Sands report. The B2B marketing agency discussed four tactics to improve lead generation in the white paper How to … Continue reading Email Helps Increase B2B Leads
by Juliet Carnoy Follow @pixleeOctober 22, 2016 Our brain processes images sixty thousand times faster than it processes text. For marketers looking to make sure that their message resonates with potential customers, this means that visual communication is often more effective than the written word. Across marketing channels such as websites, email, SEM, and social … Continue reading How a Visual Commerce Platform Helps Visual Marketing
by Jessica Edmondson Follow @ContentMktg2October 4, 2016 What marketing channel are SMBs using to initiate growth? Of the 390,000 business services companies in the United States, the fifty largest have under 25% of sector revenue. But this isn’t surprising. The SMB business services sector is inhabited by diverse industries including telecommunications, security, fintech and SaaS. … Continue reading How Referral Marketing Helps SMB Business Services Claim More Sector Revenue
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI. Jeff Baum on October 3, 2016 Many businesses receive significant lead volume from phone calls. The reason marketers want to generate phone leads is to capitalize … Continue reading Why call tracking helps improve PPC lead generation account performance
by Alessandra Ceresa Follow @MissAleCristinaAugust 18, 2016 There are tons of articles explaining what it takes to be a killer salesman. Charisma, persistence, consistency, and persuasive abilities are all important characteristics. However, no matter how good you are, you’ve got to be organized and on top of your game with every single client and lead. … Continue reading How CRM Helps Sales
by Len April May 31, 2016 Follow @ZenithtalentMay 31, 2016 Today’s business environment is defined by the fluidity of globalization. In a short span of time, technology has eroded many of the barriers — both physical and social — that have separated people through the ages. We’ve entered a new world of work where our … Continue reading The Human Cloud Helps Enterprise Clients and MSPs Run Faster
by News/Blog for GreenRope Website 2015 May 12, 2016May 12, 2016 Image by 8Manage Departmental silos or units have been an inevitable reality in business. But recent trends have suggested that silos slow down an organization’s information flow and coordination. Problems arise when trying to quickly transmit information from one silo to another, making it … Continue reading How Technology Helps Break Down Silos
by Tukan Das February 8, 2016 Follow @tdasFebruary 8, 2016 From broad to specific. Public to personal. Over the past several years, marketing has transitioned from a discipline that broadcasted general messages to a wide audience in the hopes that something sticks, to one that zooms in on the individual. Thanks in large part to … Continue reading 5 Ways Social Media Helps Brands Personalize Their Marketing
by Jen Phillips April January 18, 2016 Follow @JenphillipsapriJanuary 18, 2016 Power of Persuasion (January 23, 2016), I read a great sales letter via the legendary Gary Halbert. If you ‘re not familiar with him, it’s because you’re not a student of copywriting like I am. That’s ok. Suffice it to say that the guy … Continue reading How the Power of Persuasion Helps You Sell More
