Steve Minks November 19, 2014 Just as you might hire a personal trainer to ramp up your fitness routine, a business coach can be a terrific choice for an entrepreneur or executive looking to ramp up their business. Whether you are just getting started or feel as though your business is at a place where … Continue reading How a Business Coach Can Help Your Business Grow
Braden Worrell November 18, 2014 What could possibly be a more fun video project than an event promotion video? Well, unless you are the guy who has to run around with the camera shooting and interviewing and not actually fully participating in the event, just vicariously experiencing the event with the tremendous amount of pressure … Continue reading 5 Tips For Creating Event Videos That Help Raise Attendance
By Rachel Clapp Miller, Published November 14, 2014 The B2B sales conversation is a complex dance between seller and buyer. One misstep, and the whole conversation can be knocked off balance. But sellers who are able to maintain a steady selling rhythm and keep value at the forefront during the conversation are far more likely … Continue reading Help Your Salespeople Avoid These Dreaded Seller Personas
By Kyle Dougherty, Published November 2, 2014 Being a newcomer in a company often means struggling to familiarize yourself with management and new systems. A new hire is like a lot of the other investments a company makes; the goal is to get value out it as soon as possible. With a new sales rep … Continue reading How To Help New Sales Reps Adapt To New Management
By Martha Spelman, Published November 1, 2014 You get an email from a colleague: “I’m in a crunch…I need a referral to someone who can [design a website], [help with SEO], [act as an interim CFO], [be an expert witness], [advise on Sarbanes-Oxley], [build a web app], [sells the particular product I’m looking … Continue reading Need Help? How To Get And Give Referrals
By Janet Spirer, Published October 25, 2014 Sales reps that are able to share engaging stories that resonate with customers can make a more compelling connection between their solution and the customer’s needs. It is one thing to list why a customer should do business with you; it is another to be able to relate … Continue reading Sales And Storytelling – 16 Tips And 3 Shout-Outs For Help
By Susan Gilbert, Published October 17, 2014 Facebook Groups & Pages Benefit Work Together Have you been interacting in any of your professional groups on Facebook lately? Chances are your social activity has been focused on your business Page. With so many changes taking place on the popular social network one would assume that groups … Continue reading Use Facebook Groups To Help Your Business Page
Let’s face it. It is easy for marketing and sales teams to get caught up and excited about generating leads. Unfortunately, over time these leads build up, and we can neglect to clean out the sales funnel. The truth is – cleaning out your sales funnel ultimately results in higher ROI by focusing your resources … Continue reading 5 Ways Marketing Can Help Clean Up The Sales Funnel
Tom Clancy died last month ,and like any other fan of techno political military thriller novels I was heartbroken. The man practically invented the sub-genre. But that’s not why I am invoking Clancy. My reasons are a little less literary. Clancy: the consummate connector of dots Anyone who has read Clancy will be struck by … Continue reading How Tom Clancy Can Help B2B Marketers Work With Google Hummingbird
An Overview of Press Releases Press releases are a great way to bring your website extra traffic, improve your domain authority, and provide increased brand recognition, as long as they’re used appropriately. When press releases net any of these “bonuses,” it can be tempting to increase the frequency of distribution. After all, if one press … Continue reading Press Release Tips: Best Practices To Help Your Website
