Tag Archives: Help

These chatbots can help you stay on top of ad campaigns in Slack, Facebook Messenger & more

Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask. Ginny Marvin on October 27, 2016   Yes, a lot has been written about the rise of chatbots, the digital assistants that can live in places where we spend time, like Slack and Facebook Messenger. Brands jumped in early — order … Continue reading These chatbots can help you stay on top of ad campaigns in Slack, Facebook Messenger & more →

The Interview Evaluation Form That Will Help You Hire an Outstanding Marketer Every Single Time

by Mark Miller Follow @MMtwopointfiveOctober 23, 2016 Having the right evaluation tools and systems in place during and after a job interview makes all the difference in choosing the top performer from any candidate pool. One of the best ways to maximize your odds of a great hire is to use a specialized interview evaluation … Continue reading The Interview Evaluation Form That Will Help You Hire an Outstanding Marketer Every Single Time →

13 uses for keyword research to help you win in the search engines

Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. Stoney deGeyter on October 21, 2016   Ever since Google rolled out Hummingbird in 2013, there has been some question about the … Continue reading 13 uses for keyword research to help you win in the search engines →

Answering Eight Key Questions Will Help You Get A Job Offer

by Richard SellersOctober 16, 2016 The hiring manager will want you to answer these eight key questions before giving you an executive-level job offer in marketing. This list of questions is modified from a Marketing Executives Networking blog by Lisa Fernow “Not Hearing about Any Good Innovations?” that recommended asking similar questions when looking to … Continue reading Answering Eight Key Questions Will Help You Get A Job Offer →

Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. Wesley Young on October 11, 2016    Getting the attention of today’s consumer … Continue reading Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them. →

How to Help Micromanagers Get Better Results

by Liz KislikOctober 11, 2016 Some managers who’ve risen through the ranks become overly controlling once they begin to exercise authority. They squelch subordinates’ ability to take risks, develop, and contribute, both individually and collectively. Here are two examples I’ve worked with recently: The Dictatorial Isolationist Anastasia is a transactional, concrete kind of boss. Relationships … Continue reading How to Help Micromanagers Get Better Results →