Tag Archives: Healthcare

Data-driven content: The key to connecting with healthcare consumers

Data-Driven Strategy

This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics. RJ Licata on March 28, 2024 Consumers are taking ownership of their buying journeys more than ever. Nowhere is this shift more evident than in healthcare products and services. Today’s version of a house call is a self-directed … Continue reading Data-driven content: The key to connecting with healthcare consumers →

Google is doubling down on generative AI healthcare, with a batch of new tools

Generative AI

March 19, 2024 Google is doubling down on generative AI healthcare, with a batch of new tools From medical imaging to personalized health coaching, Google is testing new AI tools with patients and in hospitals. BY Sy Mukherjee On Tuesday, Google announced a suite of new and updated generative-AI and large language models (LLM) tools to … Continue reading Google is doubling down on generative AI healthcare, with a batch of new tools →

75,000 Kaiser Permanente healthcare workers are on strike in multiple states

Health Care

  By Associated Press October 04, 2023 Some 75,000 Kaiser Permanente workers, who say understaffing is hurting patient care, walked off the job Wednesday in multiple states, kicking off a major healthcare strike amid an extraordinary year for U.S. labor organizing and work stoppages. Kaiser Permanente is one of the country’s larger insurers and healthcare … Continue reading 75,000 Kaiser Permanente healthcare workers are on strike in multiple states →

9 Healthcare Marketing Strategies to Attract and Engage Patients

Healthcare Marketing

9 Healthcare Marketing Strategies to Attract and Engage Patients Paul Mark / 21 Mar 2023     If you’re a healthcare provider looking for new and effective ways to find and engage potential patients, you’ve come to the right place. In this blog post, we’ll look at nine healthcare marketing strategies that can help you … Continue reading 9 Healthcare Marketing Strategies to Attract and Engage Patients →

Salesforce healthcare expansion includes marketplace and subscription models

Salesforce

  By Samar Marwan November 09, 2022 From the Obamacare website crash to the Theranos scandal, the attempt to digitize America’s draconian healthcare ecosystem has been mostly unsuccessful but remains vital for the future of health. Software giant Salesforce believes it is equipped to help modernize the industry and has been working alongside its healthcare … Continue reading Salesforce healthcare expansion includes marketplace and subscription models →

Infutor adds healthcare data to its consumer dataset

Education

A partnership with HealthWise Data adds health and wellness propensities to Infutor’s consumer datatset. Kim Davis on November 4, 2021 Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. Infutor Total Consumer Insights is a dataset of behavioral and household attributes … Continue reading Infutor adds healthcare data to its consumer dataset →

Healthcare Needs To Rethink How To Chase Online Searches

Search Strategies

Healthcare Needs To Rethink How To Chase Online Searches by Laurie Sullivan  @lauriesullivan, May 24, 2019 Healthcare professionals need to think of their services and practices as brands, according to research released this week that suggests the industry has poor optimization and branding practices, along with slow response rates to patient reviews. All these elements … Continue reading Healthcare Needs To Rethink How To Chase Online Searches →

Social Media for Healthcare Providers

Social Media Utilization

John Miller — January 11, 2017 Follow @ScribeMiller— January 11, 2017 Here’s a question probably percolating in the marketing and communications department at your hospital system: Should we start a Snapchat account? Wait. Stop. Back up. While healthcare providers (and all organizations) should consider different social networks, assessing them as one-offs leads to a scattered … Continue reading Social Media for Healthcare Providers →

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