By Associated Press October 04, 2023 Some 75,000 Kaiser Permanente workers, who say understaffing is hurting patient care, walked off the job Wednesday in multiple states, kicking off a major healthcare strike amid an extraordinary year for U.S. labor organizing and work stoppages. Kaiser Permanente is one of the country’s larger insurers and healthcare … Continue reading 75,000 Kaiser Permanente healthcare workers are on strike in multiple states
By Shalene Gupta July 20, 2023 During the pandemic, frontline workers were hailed as heroes. Now that masks have come off and vaccines have gone in, frontline workers are still heroes—except they aren’t being treated as such: 58% say physical harm at their jobs is on the rise. In a new study, security platform … Continue reading The dangerous lives of retail and healthcare workers in 2023
9 Healthcare Marketing Strategies to Attract and Engage Patients Paul Mark / 21 Mar 2023 If you’re a healthcare provider looking for new and effective ways to find and engage potential patients, you’ve come to the right place. In this blog post, we’ll look at nine healthcare marketing strategies that can help you … Continue reading 9 Healthcare Marketing Strategies to Attract and Engage Patients
By Samar Marwan November 09, 2022 From the Obamacare website crash to the Theranos scandal, the attempt to digitize America’s draconian healthcare ecosystem has been mostly unsuccessful but remains vital for the future of health. Software giant Salesforce believes it is equipped to help modernize the industry and has been working alongside its healthcare … Continue reading Salesforce healthcare expansion includes marketplace and subscription models
A partnership with HealthWise Data adds health and wellness propensities to Infutor’s consumer datatset. Kim Davis on November 4, 2021 Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. Infutor Total Consumer Insights is a dataset of behavioral and household attributes … Continue reading Infutor adds healthcare data to its consumer dataset
Healthcare Needs To Rethink How To Chase Online Searches by Laurie Sullivan @lauriesullivan, May 24, 2019 Healthcare professionals need to think of their services and practices as brands, according to research released this week that suggests the industry has poor optimization and branding practices, along with slow response rates to patient reviews. All these elements … Continue reading Healthcare Needs To Rethink How To Chase Online Searches
The Face Of Lead Generation For Healthcare by Chris Byers , Op-Ed Contributor, January 23, 2019 Patients are now true consumers of healthcare, shopping for the best price and the highest ratings. Now more healthcare marketers must master advanced marketing techniques that historically have been a tool used by retail, sales and services. Let’s take … Continue reading The Face Of Lead Generation For Healthcare
John Miller — January 11, 2017 Follow @ScribeMiller— January 11, 2017 Here’s a question probably percolating in the marketing and communications department at your hospital system: Should we start a Snapchat account? Wait. Stop. Back up. While healthcare providers (and all organizations) should consider different social networks, assessing them as one-offs leads to a scattered … Continue reading Social Media for Healthcare Providers
By Disha Dinesh November 11th, 2016 Each year, a new generation of Americans begins their search for a primary care physician. These millions of newly-fledged adults are among the most technology savvy people in the world, having grown up in a culture with a new way of advertising. Instead of print ads and traditional media, … Continue reading SEO In Healthcare – How To Capture Millennials
Danny Wong — October 27, 2016 Follow @dannywong1190— October 27, 2016 The healthcare industry has undergone rapid evolution over the past decade. Regulatory and compliance changes have altered the way medical professionals work and what they need to get their jobs done. With greater access to information than ever before, they’re less reliant on medical … Continue reading 5 Tips For Boosting Sales in Healthcare
