Healthcare Needs To Rethink How To Chase Online Searches by Laurie Sullivan @lauriesullivan, May 24, 2019 Healthcare professionals need to think of their services and practices as brands, according to research released this week that suggests the industry has poor optimization and branding practices, along with slow response rates to patient reviews. All these elements … Continue reading Healthcare Needs To Rethink How To Chase Online Searches
Tag Archives: Healthcare
The Face Of Lead Generation For Healthcare
The Face Of Lead Generation For Healthcare by Chris Byers , Op-Ed Contributor, January 23, 2019 Patients are now true consumers of healthcare, shopping for the best price and the highest ratings. Now more healthcare marketers must master advanced marketing techniques that historically have been a tool used by retail, sales and services. Let’s take … Continue reading The Face Of Lead Generation For Healthcare
Social Media for Healthcare Providers
John Miller — January 11, 2017 Follow @ScribeMiller— January 11, 2017 Here’s a question probably percolating in the marketing and communications department at your hospital system: Should we start a Snapchat account? Wait. Stop. Back up. While healthcare providers (and all organizations) should consider different social networks, assessing them as one-offs leads to a scattered … Continue reading Social Media for Healthcare Providers
SEO In Healthcare – How To Capture Millennials
By Disha Dinesh November 11th, 2016 Each year, a new generation of Americans begins their search for a primary care physician. These millions of newly-fledged adults are among the most technology savvy people in the world, having grown up in a culture with a new way of advertising. Instead of print ads and traditional media, … Continue reading SEO In Healthcare – How To Capture Millennials
5 Tips For Boosting Sales in Healthcare
Danny Wong — October 27, 2016 Follow @dannywong1190— October 27, 2016 The healthcare industry has undergone rapid evolution over the past decade. Regulatory and compliance changes have altered the way medical professionals work and what they need to get their jobs done. With greater access to information than ever before, they’re less reliant on medical … Continue reading 5 Tips For Boosting Sales in Healthcare
The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital
CMO Justin Steinman shares how he hires and organizes his team — along with his take on the most revealing interview question you can ask prospective new hires — in this Q&A with contributors Nadine Dietz and Erica Seidel. Nadine Dietz & Erica Seidel on September 8, 2016 GE Healthcare’s US Life Sciences headquarters … Continue reading The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital
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