In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and working with lawyers. David Rodnitzky on November 15, 2016 When evaluating different job offers, compensation is always a major factor, but it is rarely the only consideration: Job stability, compensation, … Continue reading Selling your agency, a how-to guide, Part 4: Making the deal happen
In Part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for suitors to if you should hire an investment banker. David Rodnitzky on October 19, 2016 Selling your agency, a how-to guide: Part 1 – Starting out right Selling your … Continue reading Selling your agency, a how-to guide, Part 3: The mechanics of being acquired
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery. Pauline Jakober on October 4, 2016 It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be … Continue reading 3 mysterious and scary ways AdWords budget creep can happen to you
by Megan Tonzi July 23, 2016July 23, 2016 That’s it, you’ve done it! You’ve been honing your account-based selling approach and dedicating your time to a customized messaging strategy that has allowed you to qualify the target account that you’ve been working so hard on. You have all of the information you need in order … Continue reading Gotta Catch ‘Em All! Book Sales Appointments that Actually Happen
Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key. Greg Gifford on May 24, 2016 If you’ve read any of my past articles, you know that I sometimes (usually) write them from up on my soap box… and this time, I’m right back … Continue reading Local SEO doesn’t happen in a vacuum
by Michael Wight January 5, 2016January 5, 2016 Well, 2016 is finally here, and it’s time to anticipate what is going to happen in the online marketing world. The digital world has changed at a fast pace in 2015, and it is all set to even faster changes in 2016. Here are my predictions for … Continue reading 2016: What Will Happen in the World of Online Marketing
by Graham Day December 11, 2015 Follow @thehpsgroupDecember 11, 2015 Believe it or not, 2016 is almost here! Scary, right? You probably already know that, because you’re probably still wading your way through 2016 planning meetings and numerous budget spreadsheets to work out what your marketing plan for the next 12 months is going to … Continue reading What Will Happen In Social Media In 2016?
Marchex says “more than $600 billion in telesales goes unattributed today.” Greg Sterling on November 10, 2015 In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows display ads aren’t getting credit for all the calls they’re delivering. The report (reg. req’d) is titled “The … Continue reading Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later
Tea SilvestreAugust 19, 2015 You and I have some seriously MAD storytelling skills. We might not always tell the best marketing stories, but we sure do tell ourselves some pretty amazing things on a regular basis. Unfortunately, those stories get in our way and keep us from creating the kinds of businesses we say we … Continue reading Everything I’m Afraid Might Happen If I Ask A New Contact To Get Coffee [The Small Biz Owner’s Edition]
Govind AgarwalJuly 31, 2015 Link building is one of SEO’s most employed practices. Building high quality backlinks to your website is, after all, supposed to drive traffic. However, not all backlinks have a positive effect on your site’s SEO. In fact, some may not work at all. If you are website owner who has learned … Continue reading Niche SEO Campaign – The Best Thing to Happen to Your SEO
