By Ildiko Almasi Simsic January 20, 2024 Consumers today are not only conscious of corporations’ social responsibilities but are also increasingly informed about what true corporate responsibility means in practice. Tokenistic use of social initiatives to score extra points with customers will no longer cut it. Social washing has recently come into the spotlight … Continue reading 4 red flags that your business is guilty of social washing—and how to fix it
The Ad Industry Needs To Stop Being Guilty Of FOFO by Mike Donahue , Op-Ed Contributor, July 7, 2023 It is critically important that advertisers and agencies acknowledge what they don’t — but absolutely need — to know and not succumb to FOFO, or Fear Of Finding Out. I first coined the concept in an op-ed … Continue reading The Ad Industry Needs To Stop Being Guilty Of FOFO
Karen Repoli June 17, 2021 “If you fail to plan, you plan to fail.” ~ Benjamin Franklin There are a myriad of moving parts in a business to attend to so it’s no wonder that some things fall through the cracks. And this adversely affects your business growth and bottom line profits. In my work … Continue reading Are You Guilty of These 4 Common Business Killing Mistakes? How To Fix Them Now
Sydney Clanton March 18, 2021 Almost everyone uses social media in some way, shape or form. According to Oberlo, the most recent numbers show that there are 3.78 billion social media users worldwide in 2021, a five percent increase from a year ago. It’s also 920 million more than the number of social users in … Continue reading 12 Fatal Social Media Mistakes You Are Guilty Of Making
Dave Brock — December 23, 2016 Follow @davidabrock— December 23, 2016 It seems to be human nature to pick things apart. We may be looking at a new prospecting or marketing program, we may be looking at a deal strategy, we may be looking at a new organizational structure. Whatever the level we act, we … Continue reading Are You Guilty of Picking Things Apart?
By Lia Boangiu July 13th, 2016 Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work – unlike creating new content from scratch – and it brings a lot of benefits to the table. The only catch is that you need to have content that can be updated, … Continue reading Are You Guilty Of Allowing Good Content To Rot?
by John W Hayes May 11, 2016 Follow @john_w_hayesMay 11, 2016 You know that great email marketing starts with a great subscriber list – but how many of you are willing to put in the work to ensure your list is worthy of your campaigns? There are no shortcuts to building the perfect list, and … Continue reading 7 Email Marketing List-Building Crimes That You May Be Guilty of Committing
Megan TotkaJuly 24, 2015 Small business owners are never really off the clock. In 2014, the majority of small business owners did not take a vacation at all. Even when they walk away from their desks, smartphones, and other work responsibilities, the business is still there, lingering. Understandably, most small business owners have trouble completely … Continue reading Small Business Owners: 5 Ways to Go on Vacation and Not Feel Guilty About It
