by Depesh Mandalia May 23, 2016 Follow @DepeshMMay 23, 2016 Why Facebook ads matter Facebook advertising has been taking continues to take paid marketing by storm illustrated, again, by their latest (2016 Q1) ad revenue numbers to the tune of $ 5.201 billion – just know that’s a whole load of zeros. That’s 57% up … Continue reading Facebook Ads Guide For Startups and SMEs
How do you turn traffic into converting customers? Columnist Stoney deGeyter outlines how you can improve your visitors’ experience both before and after they arrive on your site. Stoney deGeyter on May 23, 2016 One of the primary goals of web marketing is to drive new, targeted traffic to the website. Today, we have so … Continue reading The complete guide to mastering conversion optimization
by Dave Blake May 20, 2016 Follow @davecblakeMay 20, 2016 During my travels meeting with customer success leaders from around the globe, I’m frequently asked two common questions. Who should own the renewal, sales or customer success?How should I compensate my Customer Success Manager (CSMs)? I’ll cover the answers to these questions in a two-part … Continue reading Who Owns the Renewal? – 3 Ownership Models to Guide Your Decision
by Keely Bailey May 19, 2016May 19, 2016 If you’ve ever contemplated purchasing a specific item on Amazon and then later seen an ad for that exact same product pop up on Facebook, you’ve witnessed a prime example of display retargeting. This effective advertising method convinces interested consumers to reconsider potential purchases — and it … Continue reading The Small Business Guide To Display Retargeting
by Eric Chester May 16, 2016 Follow @eric_chesterMay 16, 2016 My new high-end coffee brewer drives me absolutely insane. It brews the absolute perfect cup of java – hot nectar of the gods – about every third day. The other two result in either an average tasting cup of convenience store coffee or an evil … Continue reading To Promote or Fire? A Leader’s Guide to Managing an Intermittent Employee
by Jake Rheude May 18, 2016 Follow @jakerheudeMay 18, 2016 Drop shipping is one of the newer ways to support a full catalog and e-commerce businesses and is becoming a go-to as businesses expand. You’ve likely been Googling the term to see if it fits with your business model and if it could save you … Continue reading Drop Shipping Fulfillment: Your Complete Guide
By Mohamed Hedi Lassoued May 17th, 2016 Want to manage your digital analytics accounts like a pro? Here is what I have learned in five years. Contents Keep It Simple The right tools Your goals Categorize Focus Documentation Implementation Tagging tools Digital analtyics tools Google Analytics best practices Google Tag Manager best practices Clean data … Continue reading The Starters Setup Guide To Digital Analytics
by Jordan Lore May 15, 2016May 15, 2016 Instagram now has over 400 million users worldwide and growing — greatly surpassing once-dominant social networking sites like Twitter. The mobile photo sharing application has become a major part of the social media marketing landscape and is clearly here to stay. Statistics show that 75 million Instagram … Continue reading Quick Start Guide to Finding New Instagram Brand Ambassadors
by Grant Thomas May 8, 2016 Follow @gsthomas22May 8, 2016 Promotions have been a stable sales strategy in retail since, well the beginning of time. Some say that it started with the Mesopotamian tribes bartering deals back in 6000 BC. While promotions have changed substantially since then, the goal remains the same: to drive an … Continue reading The Beginner’s Guide to Ecommerce Promotions
by Lucas Dominic May 7, 2016May 7, 2016 More and more people are using social platforms every day to communicate with each other, and to find relevant information. They start to scroll through their newsfeeds in the morning before their eyes are even fully opened. You should be there too, but what’s in it for … Continue reading Social Media Growth Hacks for Beginners – A Guide for FinTech
