Tag Archives: Guide

The Donald Trump Guide to Thoughtless Email Marketing

by Todd Grennan July 11, 2016July 11, 2016 When it comes to effectively reaching your customers with email outreach, there’s a new guideline that marketers should take to heart: whatever Donald Trump is doing, do the opposite. Last month, following media reports that Trump, the presumptive Republican presidential nominee, had fallen significantly behind his Democratic … Continue reading The Donald Trump Guide to Thoughtless Email Marketing →

A Foolproof Guide to Optimizing Your Content for Search

Content Optimization

by Nadya Khoja July 8, 2016 Follow @nadyakhojaJuly 8, 2016 For those of you who were born (July 08, 2016) and do not know what SEO is–it stands for Search Engine Optimization. In a nutshell, this means using different methodologies to increase the amount of organic traffic to your site. In the past, many people … Continue reading A Foolproof Guide to Optimizing Your Content for Search →

The Pain-Free Guide to Setting up Successful Facebook Ads for Your Info Product

Facebook Advertisement

by Lizzie Davey July 4, 2016July 4, 2016 There are a lot of marketing articles out there that tout Facebook ads as a great way to promote your products to new audiences. But very few go into serious detail about all the different elements of an ad and how you can make yours successful. So, … Continue reading The Pain-Free Guide to Setting up Successful Facebook Ads for Your Info Product →

The Definitive Guide to Onsite Retargeting

Web Optimization Guidelines

by Csaba Zajdo July 3, 2016July 3, 2016 Do you do remarketing? Or send out newsletters? Remarketing has become a very popular tool for promoting online stores after customers leave your site. In this article we’ll look at how you can build engagement and boost sales with “onsite retargeting”, the latest technology which allows you … Continue reading The Definitive Guide to Onsite Retargeting →

Facebook’s Core Values Guide the News Feed

Facebook News Feed

by Laura Donovan June 30, 2016 Follow @thewordproJune 30, 2016 Facebook announced this week that they were tweaking the News Feed algorithm again. In an add-on press release they shared a set of core values that they use when making improvements to the News Feed. “These values — which we’ve been using for years — … Continue reading Facebook’s Core Values Guide the News Feed →

The Beginner’s Guide to Video Marketing

Video Marketing

by Anna Kachur June 29, 2016June 29, 2016 Remember those times when photos used to be the go-to for posting on Social Media, especially on Facebook? Well, not any more. The times are changing ladies and gents. Marketing Land recently posted an article describing this change on how photo posts have the lowest average organic … Continue reading The Beginner’s Guide to Video Marketing →

Guide To Cleaning Up Your Bad Backlinks

SEO Backlinking

By Felix Tarcomnicu June 28th, 2016 Low-quality backlinks will hold your website from growing and if you have too many of them, you might even get a penalty. If you are trying to improve your site’s SEO and you do not see any results, chances are you have too many bad backlinks. To put your site … Continue reading Guide To Cleaning Up Your Bad Backlinks →

The “meta” content formatting cheat sheet guide

SEO Checklist

Columnist Quinn Whissen offers guidelines on how to format your online articles to help you decrease your editing time, improve the quality of your content and better optimize it for search. Quinn Whissen on June 27, 2016 at 12:34 pm Every day, sometimes multiple times a day, I find myself editing content. I comment on, … Continue reading The “meta” content formatting cheat sheet guide →

A Guide to the Good, the Bad and the Ugly of Programmatic Advertising

Programmatic

by Deepan Siddhu June 26, 2016 Follow @deepansiddhuJune 26, 2016 Remember when your browsing was cluttered with those annoying pop-up ads for products you would never consider buying? Gone are the days where brands were forced to buy bulk space blindly, resulting in people who would never want to buy their products/services being shown their … Continue reading A Guide to the Good, the Bad and the Ugly of Programmatic Advertising →

A Guide to Retaining Top Sales Talent

Talent Management

by Rachel Clapp Miller June 23, 2016 Follow @ContentRachelJune 23, 2016 Great sales organizations are maniacally focused on customer retention. The benefits of retaining recurring revenue streams are obvious. However, great sales organizations are also just as stringently focused on retaining their top sales talent. When you add up the costs of onboarding, ramp-up time … Continue reading A Guide to Retaining Top Sales Talent →