by Elna Cain June 22, 2016June 22, 2016 Copy is an integral part of any successful marketing campaign. The web is full of articles on how to optimize the main copy on your landing pages and throughout your site. But the unsung hero of the copy world is microcopy. Microcopy is the small pieces of … Continue reading The Beginner’s Guide to Microcopy
by Tony Messer June 20, 2016 Follow @AntonyMesserJune 20, 2016 If you run a local business then you don’t need me to tell you how competitive it is out there these days. You’ve been running a local business for years. You work really hard and your customers love you. You love what you do and … Continue reading Step By Step Guide to Local SEO [Infographic]
DSP, SSP… Sometimes it feels like a bewildering blur of acronyms. Columnist Craig Weinberg is here to help with an explanation of the main types of networks and their pros and cons. Craig Weinberg on June 20, 2016 Mobile ad networks are one big reason mobile remains one of the hardest facets of digital … Continue reading Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)
By David Schneider|2016-06-03T08:31:37+00:00June 21st, 2016 Promoting your post is the last thing you want to do after what can potentially be hours of writing. But it’s exactly what you have to do to get the coverage you deserve. And since so few bloggers invest the time into content promotion, it’s a real opportunity to stand … Continue reading The Tactical Guide To Promoting Your Content
by Katherine Boyarsky June 21, 2016 Follow @freshaddressJune 21, 2016 Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot, one marketer managed to double the … Continue reading The Beginner’s Guide to Designing Marketing Experiments
by Lance Weatherby June 17, 2016 Follow @lanceJune 17, 2016 Despite the growing popularity of e-commerce, the phone call remains crucial to businesses in any industry. It’s the moment when a lead turns into (or can potentially turn into) a paying customer. It’s the time for your sales service departments to shine. And it’s something … Continue reading A Data-Driven Buyer’s Four Step Guide to Call Analytics
by Julie Chomiak June 16, 2016June 16, 2016 In this fast moving world, it’s a major accomplishment to launch a small business. There can be years of preparation and when your business is finally open to the public, it’s a huge feat. Yet keeping the momentum going and growing your business takes another level of … Continue reading Your Step-by-Step Guide to Social Media for Small Business
by Hiren Vaghela June 15, 2016June 15, 2016 Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked. Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your … Continue reading The Complete Guide to Twitter for Your Content Strategy
by Eugene Farber June 14, 2016 Follow @eugenefarberJune 14, 2016 When you hear the words “search engine optimization,” you likely think of Google. This makes sense, as Google is clearly the alpha dog when it comes to search engines, holding 63.8% of the market share. But there is also a second search engine that you … Continue reading YouTube SEO: The Ultimate Guide for Ranking Videos on YouTube and Google
Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition. Marcus Miller on June 13, 2016 Local SEO is getting more difficult for many businesses. Google’s move from seven to three listings in the local pack, and the threat … Continue reading The big picture guide to local SEO: ranking in 2016 & beyond
