by Rohan AyyarOctober 14, 2016 It’s probably easier to build your own website than it is to get an oil change for your trusty car. Well, almost… With the multitude of website building platforms, plug-and-play components and hosting services available today, a slick website that does what you actually want it to do is not … Continue reading The No-BS Guide to Increasing Engagement on Your Website
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComOctober 12, 2016 Every online merchant has this one burning question: How do I drive more traffic to my site? Because as we all know, the more traffic we have, the more sales converting opportunities we have. Driving traffic smartly, through the right channels, can mean getting 500% on your ROIs. … Continue reading Your Guide to Leading Traffic Sources
by Brittany Berger Follow @bberg1010October 9, 2016 As an entrepreneur, you’ve gotta deal with a lot of frameworks… Sales page frameworks. Marketing funnels. Business and revenue models. Formulas for social media copy that gets results. It can make that creative mind of yours feel like that of a corporate drone. You want to throw out … Continue reading The Ultimate Guide to Time Management Systems for Creative Entrepreneurs
by Luke PetersOctober 5, 2016 Photo by 3085097, CC0 1.0 Instagram began in October 2010. Feel old? On April 12th, 2012, Mark Zuckerburg purchased Instagram for one billion dollars. Why? Because Instagram is special than Twitter and Facebook. How? Nate Elliott at Forrester claimed that Instagram blows them away when it came to delivering engagement. … Continue reading A Beginners Guide To Using Instagram for Business
by Jake KilroySeptember 29, 2016 Explainer videos are fantastic communication tools for brands—if they tell the right story. (To find out if you have a good explainer story, read this.) That’s why an explainer video script is so important. Even if you have world-class visuals, a weak script will sabotage your explainer, making it boring … Continue reading The Easy Guide to Writing a Great Explainer Video Script
by Sandra Wrobel-Konior Follow @sandriczSeptember 26, 2016 With the explosive growth of online businesses and eCommerce stores, there are more than 300 payment schemes in the world. The global eCommerce market is also expected to hit 2.4 trillion dollars by 2019. This does not make it easy to choose the right payments for your website, … Continue reading Online Payments in A Nutshell: A Guide for Beginners
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. Todd Saunders on September 21, 2016 We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work … Continue reading The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
by Andre Oentoro Follow @breadnbeyondSeptember 21, 2016 When it comes to having an explainer video that boosts your overall conversion, planning, execution and timing are everything. For starters, you’ll have to understand the explainer video’s purpose: to grab the audience’s attention in the first 10 seconds, and in another 50 seconds or so, to hit … Continue reading Awesome 5-Step Guide to Making an Explainer Video That Converts
In part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over. David Rodnitzky on September 20, 2016 A few months ago, I created a list of every search engine marketing agency with at least 10 employees in the … Continue reading Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
by Nick RojasSeptember 19, 2016 Redirects are used to tell visitors or web crawlers where to go if the page they are requesting is no longer available for one reason or another. Although this concept is fairly simple, many website developers use redirects incorrectly, which can severely impact the website’s performance as well as its … Continue reading Redirect SEO Guide: Impact of Redirection on Traffic and Domain Authority
