In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging. Thomas Stern on March 29, 2017 When brands build a framework and connect all aspects of their marketing approach, they create efficiency … Continue reading The connected brand: A framework to guide content and creative development
Cent Muruganandam — March 27, 2017 Follow @centmuru— March 27, 2017 2017 is the year of speed. Because a massively growing number of people are shopping and looking for information online, these consumers are expecting sites to provide them the best online experiences. One of the things that people expect is a lightning fast return … Continue reading A Comparison Guide to the Fastest Website Builders in 2017
What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors. Greg Gifford on March 27, 2017 SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed … Continue reading The definitive guide to local search ranking factors
Jacob Shriar — March 27, 2017 Follow @jacobshriar— March 27, 2017 Many years ago, one of my mentors told me “everyone has problems, it’s how we deal with those problems that make us who we are.” That advice has always stuck with me. I used to not be able to handle stress very well, and … Continue reading A Simple Guide To Handling Stress At Work
Ben Mulholland — March 21, 2017 — March 21, 2017 Learning how to live stream may be intimidating, but it’s insanity to ignore the marketing opportunities and advantages it creates for your brand and company. Want to engage your audience beyond your written content? 80% of brand audiences prefer watching a live video to reading … Continue reading How to Live Stream: The Complete Guide for Businesses
Christopher Moore — March 20, 2017 Follow @cjmoore— March 20, 2017 For many e-commerce businesses, tapping into the global marketplace presents the ultimate goal for continued growth. It’s not difficult to identify the merits of going global, and missing out in the wider online audience will likely mean missing out on an enormous opportunity to … Continue reading Complete Beginner’s Guide to Global E-Commerce
William Harris — March 16, 2017 Follow @wmharris101— March 16, 2017 You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you … Continue reading The Little Guide to Writing Better Product Descriptions
Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users. Danny Sullivan on March 16, 2017 Google Assistant has now come to Android phones beyond Google’s own Pixel. It’s a significant change to how Google’s previously offered search … Continue reading Your guide to using Google Assistant and the Google search app on Android & iPhone
step-by-step guide on how to start a website. Whether you want to start blogging, launch an eCommerce store or setup a brochure site for your business, follow these simple steps to get your brand online.
By Steve Eastlack March 14th, 2017 Who knew the movie Prometheus would teach us such a valuable lesson in content marketing but Michael Fassbender’s character was onto something when he said, “Big things have small beginnings.” I’d like to expand upon this just a bit. All big ideas have small beginnings, but then transform into … Continue reading A Guide To Creating A Winning Content Marketing Playbook
