By Linda Rosencrance October 17, 2023 As the number of cyberattacks skyrockets, organizations realize they must do everything in their power to secure their networks and corporate data. Consequently, the demand for cybersecurity professionals is also increasing. In fact, the top challenge for companies pursuing cybersecurity initiatives is the cybersecurity skill gaps, according to … Continue reading Here’s your guide to landing a job in cybersecurity
The latest Salesforce enhancements in content management, customer engagement and data security. Joe Anzalone on October 5, 2023 The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of … Continue reading Salesforce winter 2024 release: The business executive’s guide
Quick wins via library and template imports, along with 16 enhancements to Dynamic Chat. Shannon Kelly on October 3, 2023 The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. The company also … Continue reading Marketo’s September 2023 releases: A manager’s guide
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use. Lisa Peyton on September 28, 2023 (This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of … Continue reading A marketer’s guide to AI: Working with text generators
Building Responsive Layouts for iOS Apps: A Step-by-Step Guide Vikas Kaushik / Sep 22, 2023 Ever tried fitting a square peg into a round hole? That’s what designing mobile apps feels like without considering layouts for iOS apps. You want it to work on every device, but it doesn’t. Many others have encountered the … Continue reading Building Responsive Layouts for iOS Apps: A Step-by-Step Guide
The lowdown on HubSpot’s latest AI additions, reporting improvements, commerce updates and more. Jen Bergren on September 18, 2023 HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot … Continue reading HubSpot’s August 2023 releases: The manager’s guide
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer’s tool-kit. Lisa Peyton on September 11, 2023 I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI … Continue reading The rise of generative AI: A marketer’s guide to textual and visual AI content
AI To Become 2023 Holiday Shopping Guide by Laurie Sullivan , Staff Writer @lauriesullivan, August 30, 2023 Retail will generate around 20% of its annual sales between October and the last day of December, according to a recent study, but how will artificial intelligence (AI) influence what and when consumers buy this holiday season? Aki Technologies, … Continue reading AI To Become 2023 Holiday Shopping Guide
Building an E-commerce Store on WordPress: A Step-by-step Guide Image source: Dreamstime Stock Photos & Images The online platform not only offers you a wider customer base but also provides convenience in transactions, better consumer interaction, and detailed customer behavior insights. A physical store limits you to local footfall; digital presence, on the other hand, … Continue reading Building an E-commerce Store on WordPress: A Step-by-step Guide
Sustaining an Organic Link Structure: Guide to SEO Success Nate Nead / Aug 22, 2023 The right natural link structure can make all the difference in SEO success. No longer is it just a matter of quantity; quality organic link building is what really counts. In order to get ahead, businesses need to gain an … Continue reading Sustaining an Organic Link Structure: Guide to SEO Success
