By Lydia Dishman January 07, 2024 It’s only been a few days since the new year began and many people are feeling that special sort of deflated that comes after the festive holiday season and the zeal to stick with resolutions. For those of us in the Northern Hemisphere, it’s also not helping that … Continue reading A practical guide to finding motivation and new meaning in your work
Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance. Theresa Kushner on December 15, 2023 Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers. This is the first of two articles exploring … Continue reading Breaking down data silos: A practical guide to integrated marketing data
Learn about HubSpot releases for deal pipeline rules, adding guests to meetings, funnel reporting and more. Jen Bergren on December 15, 2023 HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Here are the updates relevant for managers: Deal pipeline rules … Continue reading HubSpot’s November 2023 releases: The manager’s guide
Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth. Gene De Libero on December 14, 2023 Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure … Continue reading The CMO’s guide to aligning martech and business strategy
When outsourcing content creation, success depends on the strength of your partnerships. Here’s how to make them work. Michael Brenner on December 13, 2023 Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get … Continue reading Your guide to successful content creator partnerships
By Liz Stinson The office has become a place of contentious experimentation. It’s never been harder to know what the office means to workers today, and what it might mean in the future. Companies’ return-to-office mandates have created rifts between employers and employees, who are often at odds when it comes to where the … Continue reading RTO in 2024: Fast Company’s 8-point guide for designing an office your workers actually want to return to
By Steven Melendez November 29, 2023 On Wednesday, Apple unveiled its picks for the top apps and games of 2023, highlighting a collection that focuses heavily on personal exploration and growth. Apps honored in platform-specific categories included the outdoor exploration tool AllTrails for iPhone, the workout guide SmartGym for Apple Watch, beauty planning app … Continue reading Apple’s apps of the year include a hiking guide, a unique streaming service, and more
Here’s a lowdown on same object associations, campaign improvements, AI additions and other HubSpot updates. Jen Bergren on November 27, 2023 HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Here are the updates relevant to managers. Associate records of the same object type (beta) … Continue reading HubSpot’s October 2023 releases: The manager’s guide
Refinement is the theme this month, focusing on improving features for better user experiences and functionality. Gally Articola on October 30, 2023 Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. … Continue reading Marketo’s October 2023 releases: A manager’s guide
An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you. Kim Davis on October 30, 2023 We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting … Continue reading Email marketing strategy: A marketer’s guide
