Mathilde Augustin — March 13, 2018 Follow @GetAmity — March 13, 2018 In the subscription economy, quickly mitigating and minimizing churn is a critical driver of business success. It’s debatable whether or not a 0% churn rate is possible, but companies can reduce their churn rate down to the optimal level. If you’ve boarded the … Continue reading Your Ultimate Guide to Diminishing Churn
Jean Moncrieff — March 12, 2018 Follow @eyejean — March 12, 2018 So you’ve made the decision to grow your business – congratulations! Now get ready for the next challenge: how to scale your business for growth. Even if you manage to sell like crazy, you’ll soon have another problem: you have to be able … Continue reading The Entrepreneurs Guide to Scaling Up
Michael Ugino — March 8, 2018 — March 8, 2018 Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your … Continue reading Creating a Unique Amazon Product Listing: A Step-by-Step Guide
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important. Stephan Spencer on March 8, 2018 This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are … Continue reading The ultimate guide to bot herding and spider wrangling
Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can’t help but click. Jacob Baadsgaard on March 6, 2018 Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your … Continue reading Get inside your customer’s head: A guide to writing irresistible calls to action
Juliane Heise — March 1, 2018 — March 1, 2018 “How do I create a newsletter that works?” this is one of the most common questions that we are asked as an email marketing software. At first impact, the topic of newsletter creation may seem to be one of the easiest elements of marketing: you … Continue reading Newsletter Creation: A Step-By-Step Guide
Garry Grant — February 28, 2018 Follow @seoinc — February 28, 2018 We covered the basics of what Pinterest is, so now we’re taking a closer look at how to setup your Pinterest account and some best practices to follow while you’re using the account. Even if you’ve never used Pinterest before, by the end … Continue reading Pinterest Beginner’s Guide – How to Set Up Pinterest
Kat Boogaard — February 13, 2018 — February 13, 2018 How to Take Good Instagram Photos With just a quick scroll through Instagram, you’ll see tons of gorgeous snapshots filling your feed. Understandably, you’d like to achieve that very same thing for your own brand. So, you do your best to step up your game … Continue reading The Ultimate Guide to Taking Picture-Perfect Instagram Photos
Robbie Richards — February 6, 2018 — February 6, 2018 Visual content is processed 60,000 times faster than text. Using infographics in your marketing can help you better engage and capture reader attention. But here’s the thing: Infographics aren’t just great for grabbing a reader’s attention. They get shares, which helps you reach and engage … Continue reading Infographic Marketing: An Actionable Guide to Getting More Shares, Traffic, Links & Leads
Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. Jacob Baadsgaard on February 2, 2018 Do you want to improve your paid search campaigns? There are a lot of paid search metrics, … Continue reading What the ROAS? A practical guide to improving return on ad spend
