Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth. Gene De Libero on December 14, 2023 Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure … Continue reading The CMO’s guide to aligning martech and business strategy
Tag Archives: Guide
Your guide to successful content creator partnerships
When outsourcing content creation, success depends on the strength of your partnerships. Here’s how to make them work. Michael Brenner on December 13, 2023 Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get … Continue reading Your guide to successful content creator partnerships
RTO in 2024: Fast Company’s 8-point guide for designing an office your workers actually want to return to
By Liz Stinson The office has become a place of contentious experimentation. It’s never been harder to know what the office means to workers today, and what it might mean in the future. Companies’ return-to-office mandates have created rifts between employers and employees, who are often at odds when it comes to where the … Continue reading RTO in 2024: Fast Company’s 8-point guide for designing an office your workers actually want to return to
Apple’s apps of the year include a hiking guide, a unique streaming service, and more
By Steven Melendez November 29, 2023 On Wednesday, Apple unveiled its picks for the top apps and games of 2023, highlighting a collection that focuses heavily on personal exploration and growth. Apps honored in platform-specific categories included the outdoor exploration tool AllTrails for iPhone, the workout guide SmartGym for Apple Watch, beauty planning app … Continue reading Apple’s apps of the year include a hiking guide, a unique streaming service, and more
HubSpot’s October 2023 releases: The manager’s guide
Here’s a lowdown on same object associations, campaign improvements, AI additions and other HubSpot updates. Jen Bergren on November 27, 2023 HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Here are the updates relevant to managers. Associate records of the same object type (beta) … Continue reading HubSpot’s October 2023 releases: The manager’s guide
Marketo’s October 2023 releases: A manager’s guide
Refinement is the theme this month, focusing on improving features for better user experiences and functionality. Gally Articola on October 30, 2023 Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. … Continue reading Marketo’s October 2023 releases: A manager’s guide
Email marketing strategy: A marketer’s guide
An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you. Kim Davis on October 30, 2023 We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting … Continue reading Email marketing strategy: A marketer’s guide
A marketer’s guide to AI: The new frontier of visual content
Here’s what you need to know about AI’s role in visual content creation and the two types of genAI tools for your creative needs. Lisa Peyton on October 25, 2023 (This is the third article in a series about how generative AI is impacting marketing. The first part is The rise of generative AI and … Continue reading A marketer’s guide to AI: The new frontier of visual content
HubSpot’s September 2023 releases: The manager’s guide
Prospecting leads view, AI additions and reporting improvements in HubSpot. Jen Bergren on October 19, 2023 HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Here are the updates relevant for managers: Leads view in the prospecting workspace (beta) AI additions AI-powered website builder (beta) AI-powered blog … Continue reading HubSpot’s September 2023 releases: The manager’s guide
The email marketer’s guide to effective marketing automation
Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Ryan Phelan on October 16, 2023 We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot … Continue reading The email marketer’s guide to effective marketing automation
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