Refinement is the theme this month, focusing on improving features for better user experiences and functionality. Gally Articola on October 30, 2023 Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. … Continue reading Marketo’s October 2023 releases: A manager’s guide
Tag Archives: Guide
Email marketing strategy: A marketer’s guide
An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you. Kim Davis on October 30, 2023 We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting … Continue reading Email marketing strategy: A marketer’s guide
A marketer’s guide to AI: The new frontier of visual content
Here’s what you need to know about AI’s role in visual content creation and the two types of genAI tools for your creative needs. Lisa Peyton on October 25, 2023 (This is the third article in a series about how generative AI is impacting marketing. The first part is The rise of generative AI and … Continue reading A marketer’s guide to AI: The new frontier of visual content
HubSpot’s September 2023 releases: The manager’s guide
Prospecting leads view, AI additions and reporting improvements in HubSpot. Jen Bergren on October 19, 2023 HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Here are the updates relevant for managers: Leads view in the prospecting workspace (beta) AI additions AI-powered website builder (beta) AI-powered blog … Continue reading HubSpot’s September 2023 releases: The manager’s guide
The email marketer’s guide to effective marketing automation
Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Ryan Phelan on October 16, 2023 We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot … Continue reading The email marketer’s guide to effective marketing automation
Here’s your guide to landing a job in cybersecurity
By Linda Rosencrance October 17, 2023 As the number of cyberattacks skyrockets, organizations realize they must do everything in their power to secure their networks and corporate data. Consequently, the demand for cybersecurity professionals is also increasing. In fact, the top challenge for companies pursuing cybersecurity initiatives is the cybersecurity skill gaps, according to … Continue reading Here’s your guide to landing a job in cybersecurity
Salesforce winter 2024 release: The business executive’s guide
The latest Salesforce enhancements in content management, customer engagement and data security. Joe Anzalone on October 5, 2023 The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of … Continue reading Salesforce winter 2024 release: The business executive’s guide
Marketo’s September 2023 releases: A manager’s guide
Quick wins via library and template imports, along with 16 enhancements to Dynamic Chat. Shannon Kelly on October 3, 2023 The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. The company also … Continue reading Marketo’s September 2023 releases: A manager’s guide
A marketer’s guide to AI: Working with text generators
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use. Lisa Peyton on September 28, 2023 (This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of … Continue reading A marketer’s guide to AI: Working with text generators
Building Responsive Layouts for iOS Apps: A Step-by-Step Guide
Building Responsive Layouts for iOS Apps: A Step-by-Step Guide Vikas Kaushik / Sep 22, 2023 Ever tried fitting a square peg into a round hole? That’s what designing mobile apps feels like without considering layouts for iOS apps. You want it to work on every device, but it doesn’t. Many others have encountered the … Continue reading Building Responsive Layouts for iOS Apps: A Step-by-Step Guide
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