Jane BinnionJanuary 15, 2015 “If you chase 2 rabbits you wont catch either.” Time after time when I ask people “who are your potential clients?” I get the answer “everyone“. Then we go through the process of unpacking that. In business you need to know Who you want to talk to and Why. That is … Continue reading It Started With a List – The Importance of Prospect Lists for Business Growth.
Tag Archives: growth
Can Finding Your Market Tier Spark Your Small Business Growth?
Jackie NagelJanuary 12, 2015 Every entrepreneur wants to work with the ideal client. You recognize them immediately! They appreciate your work, believe in your value, and are willing to pay for you’re worth. Most entrepreneurs know how to reach them. The opportunity for entrepreneurs is to be crystal clear on which tier of the market … Continue reading Can Finding Your Market Tier Spark Your Small Business Growth?
Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
by Laurie Sullivan, January 12, 2015 Revenue growth has become the top metric for marketers looking to quantify budgets. In fact, 32% of participants in a survey released Monday named revenue growth No. 1, followed by customer satisfaction at 30%, and return on investment at 23%. CEOs have become more involved in marketing, requiring hard numbers … Continue reading Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
Dealing With the Most Painful Barrier to Growth
Sue BinghamJanuary 6, 2015 In working with companies intent on business growth, I consistently see them encounter one major barrier. It’s challenging to overcome because it’s nearly invisible to senior leaders and too painful for middle management to aggressively address. This barrier is setting minimum expectations for the frontline supervisor role. Almost across the board, … Continue reading Dealing With the Most Painful Barrier to Growth
7 Trends That Impact Small Business Growth In 2015
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3 Conversion Killers Stifling the Growth of Your Business
Reeyaz Hamirani December 24, 2014 As the digital landscape continues to evolve at a rapid pace, so do the expectations of online customers. With the explosion and convenience of mobile commerce and omni-channel shopping experiences, purchase behaviors have shifted. In order to keep up with consumer demand for quick and painless online shopping flows, businesses … Continue reading 3 Conversion Killers Stifling the Growth of Your Business
List Growth 102: Don’t Forget About Everyone Else
Joe Broumand December 22, 2014 When it comes to growing your email list, the visitors to your website and offline interactions with your customers are both vital to success. The good news is that there are many excellent ways to turn those customers into new subscribers. On Mad Mimi’s blog, you may have read … Continue reading List Growth 102: Don’t Forget About Everyone Else
Strategy Tune-up Drives Accelerated Revenue Growth
Dave Hubbard December 22, 2014 Most companies fall short of their revenue potential, not because of bad revenue strategies, but because of a failure to successfully implement good ones. High growth companies demonstrate better “alignment” than most companies. However, simply locking your VP Marketing and VP Sales in a conference room until they figure … Continue reading Strategy Tune-up Drives Accelerated Revenue Growth
The Relationship Between Rapid Revenue Growth and Investment
Johnny Mone November 26, 2014 The Tech Track 100 produces a report every year which identifies the fastest growing technology companies in the UK. It uses the amended London Stock Exchange’s (LSE) techMARK definition of a technology company as one that ‘shows a commitment to innovation, research and product development, and operates in sectors … Continue reading The Relationship Between Rapid Revenue Growth and Investment
Continuous Growth of Mobile [Infographic]
Kamila Wcisel November 22, 2014 Tweet the latest mobile facts: Global mobile traffic increased by 81% over the previous year. Global mobile traffic will grow 11 times over the next 5 years. Mobile network connection speed will double over the next 5 years. Smartphone penetration in the US reached 31% in Q1 … Continue reading Continuous Growth of Mobile [Infographic]