by Laurie Sullivan, January 12, 2015 Revenue growth has become the top metric for marketers looking to quantify budgets. In fact, 32% of participants in a survey released Monday named revenue growth No. 1, followed by customer satisfaction at 30%, and return on investment at 23%. CEOs have become more involved in marketing, requiring hard numbers … Continue reading Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
Tag Archives: growth
Dealing With the Most Painful Barrier to Growth
Sue BinghamJanuary 6, 2015 In working with companies intent on business growth, I consistently see them encounter one major barrier. It’s challenging to overcome because it’s nearly invisible to senior leaders and too painful for middle management to aggressively address. This barrier is setting minimum expectations for the frontline supervisor role. Almost across the board, … Continue reading Dealing With the Most Painful Barrier to Growth
7 Trends That Impact Small Business Growth In 2015
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3 Conversion Killers Stifling the Growth of Your Business
Reeyaz Hamirani December 24, 2014 As the digital landscape continues to evolve at a rapid pace, so do the expectations of online customers. With the explosion and convenience of mobile commerce and omni-channel shopping experiences, purchase behaviors have shifted. In order to keep up with consumer demand for quick and painless online shopping flows, businesses … Continue reading 3 Conversion Killers Stifling the Growth of Your Business
List Growth 102: Don’t Forget About Everyone Else
Joe Broumand December 22, 2014 When it comes to growing your email list, the visitors to your website and offline interactions with your customers are both vital to success. The good news is that there are many excellent ways to turn those customers into new subscribers. On Mad Mimi’s blog, you may have read … Continue reading List Growth 102: Don’t Forget About Everyone Else
Strategy Tune-up Drives Accelerated Revenue Growth
Dave Hubbard December 22, 2014 Most companies fall short of their revenue potential, not because of bad revenue strategies, but because of a failure to successfully implement good ones. High growth companies demonstrate better “alignment” than most companies. However, simply locking your VP Marketing and VP Sales in a conference room until they figure … Continue reading Strategy Tune-up Drives Accelerated Revenue Growth
The Relationship Between Rapid Revenue Growth and Investment
Johnny Mone November 26, 2014 The Tech Track 100 produces a report every year which identifies the fastest growing technology companies in the UK. It uses the amended London Stock Exchange’s (LSE) techMARK definition of a technology company as one that ‘shows a commitment to innovation, research and product development, and operates in sectors … Continue reading The Relationship Between Rapid Revenue Growth and Investment
Continuous Growth of Mobile [Infographic]
Kamila Wcisel November 22, 2014 Tweet the latest mobile facts: Global mobile traffic increased by 81% over the previous year. Global mobile traffic will grow 11 times over the next 5 years. Mobile network connection speed will double over the next 5 years. Smartphone penetration in the US reached 31% in Q1 … Continue reading Continuous Growth of Mobile [Infographic]
Key Account Growth: Your Customers Have Changed…And So Must Your Planning
Louise Stafford November 22, 2014 The way the companies buy has substantially changed. Internal decision-making and funding approvals have become far more complex, bringing new challenges to sales organizations looking to grow their key accounts. Why is this happening and how do you adapt? The Reality of Buyer Decision Making Today In the past, … Continue reading Key Account Growth: Your Customers Have Changed…And So Must Your Planning
Cigarettes, junk food drive sales growth
Mark Hawthorne, Senior Editor November 22, 2014 Australians are spending 10 per cent of the nation’s annual grocery bill on tobacco products, and one in every five dollars spent at supermarkets goes on cigarettes or junk food, according to confidential industry data. Australians now spend 10 per cent of the … Continue reading Cigarettes, junk food drive sales growth
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