By Michael Georgiou October 7th, 2016 Conversion is the ultimate aim of a business’s online efforts. Everything that we do as part of digital marketing is a means to this end. We pump thousands of dollars and hundreds of hours in our ventures, and if that does not lead to a spike in conversion rate, … Continue reading Growth Hacking Strategies For Conversion Rate Optimization
by Greg Cawood Follow @iqnectionOctober 4, 2016 Part 1 – Creating an Inbound Marketing Plan Let’s say you want to start your own business. We’re big baked goods fans here at IQnection, so we’ll use cookies as an example. And in this illustration, you make really superb cookies. They’re so good in fact that when … Continue reading An Entrepreneur’s Guidebook to Business Growth
by Paul EstcottOctober 4, 2016 The Net Neutrality issue has led to intense and endless debates all over the world, although the issue stemmed in the United States. The idea of Internet providers burdening website owners with fees for speeding up the users’ access to those sites sparked in some peoples’ minds around 2014. Needless … Continue reading Net Neutrality and the Threat on Small Business Growth
by Laurie Sullivan, Staff Writer @lauriesullivan, September 23, 2016 Consumers tend to spend less on mobile devices than on desktop, which will lead to slower ecommerce growth this holiday season, according to data released Friday. In fact, the report suggests that on average consumers spend roughly 22% less on mobile than on desktop. NetElixir dug … Continue reading Mobile To Slow Growth For Ecommerce Holiday Spending
by Gareth O’Sullivan Follow @_GarethGSeptember 21, 2016 Gaining a large targeted active following on social media can be a tough mission and sometimes time-consuming too! That’s why in this article you will discover 5 top tools to help successfully growth hack your social media following very quickly. Ready to skyrocket your social media followers? Great! … Continue reading 5 Growth Hacking Tools to Skyrocket Your Social Media Following
by Angela Hausman, PhD Follow @MarketingLetterSeptember 20, 2016 Developing customer insights, then using them as the core for strategic planning is the key to high ROI and growth, according to a survey by BCG. And, the problem is very real. Again, according to BCG: Consumer-facing companies in developed economies have experienced little or no growth … Continue reading Drive Massive Growth with Human Machine Customer Insights
by Sunil Bagai Follow @ZenithtalentSeptember 20, 2016 In our last article, we examined the disruptions that have accompanied our increasingly digital age. Every business and every worker now stands at the threshold of massive shifts that will shape the future. Our predecessors during the Industrial Revolution must have felt similar stirrings with the advent of … Continue reading Exponential Change and Growth: 3 Ways to Future-Proof Your Workforce
by Kelley SchultzSeptember 19, 2016 The evolution of mobile technology has empowered consumers to get immediate information at any place and time. Due to the convenience mobile offers and the wide adoption of smartphones, it’s no surprise mobile search volume surpassed desktop search last year. eMarketer estimates mobile ad spend will account for 72% of … Continue reading 3 Ways to Capitalize on the Growth of Voice Search
by Amanda OliverSeptember 19, 2016 Social media spending is predicted to double in the next few years and make up an increasingly larger portion of marketing budgets. As you expand your company’s user acquisition and retention strategy to include paid social, the person you have at the helm of those efforts will be required to … Continue reading Avoid These 4 Mistakes When Hiring A Growth & Acquisition Manager
by Gretchen Tibbits, Op-Ed Contributor, September 16, 2016 Reactions to the phrase “branded content” today span a spectrum from “the only way to reach an audience” to “a thinly veiled attack on what’s left of journalism.” While there is an element of truth to both statements, I think we can all agree that they … Continue reading Branded Content Is Key To Growth
