Tag Archives: growth

3 ways to improve team satisfaction and growth with agile marketing

Three agile practices to drive effective collaboration, sustainable work cycles and continuous improvement. Stacey Ackerman on October 24, 2023 When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop … Continue reading 3 ways to improve team satisfaction and growth with agile marketing

We now spend over 4 hours a day in apps, with Threads and ChatGPT leading download growth

  By Michael Grothaus October 18, 2023 If you’re the average smartphone user in America, you likely spend over four hours a day in the apps on your iPhone or Android device. That’s according to the latest Market Pulse Ranking report from mobile market trends firm Data.ai. Specifically, the report says Americans spend 4.33 hours … Continue reading We now spend over 4 hours a day in apps, with Threads and ChatGPT leading download growth

Letterboxd sells a majority stake after explosive pandemic-fueled growth

Letterboxd sells a majority stake after explosive pandemic-fueled growth Reportedly valued at over $50 million, the site has around 10 million active users. Will Shanklin   Updated Fri, Sep 29, 2023 Letterboxd The film-focused social media site LetterBoxd has new ownership. Cofounder Matthew Buchanan announced on Friday that Tiny, a venture capital firm, has bought … Continue reading Letterboxd sells a majority stake after explosive pandemic-fueled growth

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 by Karlene Lukovitz  @KLmarketdaily, August 23, 2023 The sports, family/parenting and pets categories showed the greatest growth in programmatic video advertising ad spend amid a mixed second quarter this year, according to data from the PubMatic advertising platform. “Similar to the retail industry, some … Continue reading Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2

Video Continues To Drive Programmatic Spending Growth

Video Continues To Drive Programmatic Spending Growth by Ray Schultz , August 17, 2023 Video will continue to dominate programmatic display ad spending going forward, according to a statistical summary on the state of programmatic released Thursday by Insider Intelligence/eMarketer. In 2023, video spend will total $74.47 billion, versus $59.49 billion for other programmatic digital … Continue reading Video Continues To Drive Programmatic Spending Growth

The success elements of marketing-driven growth, Part 2

Here’s how customer-centric content, lifecycle engagement and defined processes help drive organizational growth. Carlos Hidalgo on July 26, 2023 This is the second part of a three-part series on the success elements of growth. Part 1 can be found here. While marketing does not stand alone in driving organizational growth, it plays a more prominent … Continue reading The success elements of marketing-driven growth, Part 2

Millennials and Gen X are leading the ChatGPT growth explosion in the United States: report

  By Michael Grothaus July 05, 2023 The usage of generative AI apps like ChatGPT in the United States is exploding in growth this year. That’s according to a new report by Insider Intelligence, which is forecasting the growth of the technology for the first time. Specifically, the report states that usage of generative AI … Continue reading Millennials and Gen X are leading the ChatGPT growth explosion in the United States: report