Tag Archives: growth

Data plus connection creates growth

November 12, 2025 Data plus connection creates growth

Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty

Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty Sophie Atkinson Suswati Basu The United States’ Gaming Industry Outlook has a sense of renewed optimism in Q3 of 2025, as industry leaders are citing rising revenues and stronger balance sheets. “The Gaming Conditions Index indicates that real … Continue reading Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty →

Exclusive: REI’s CEO shares the retailing co-op’s growth strategy

Growth Strategy

September 29, 2025 Exclusive: REI’s CEO shares the retailing co-op’s growth strategy Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If … Continue reading Exclusive: REI’s CEO shares the retailing co-op’s growth strategy →

CLV is the growth metric that marketing can’t fake

Marketing

Customer lifetime value can’t be gamed with lock-ins or campaigns. Sustainable growth depends on delivering real customer experiences. Shiv Gupta on September 26, 2025 In recent years, companies have turned to marketing as a shortcut to growth, pouring millions into campaigns, cultural plays, and acquisition tactics. But this focus often comes at the expense … Continue reading CLV is the growth metric that marketing can’t fake →

Ecommerce Growth Shifts To Apps And AI From Websites

eCommerce Experience

Ecommerce Growth Shifts To Apps And AI From Websites by Laurie Sullivan , Staff Writer, September 19, 2025 Apps win loyalty, marketplaces dominate, and specialty brands win consumer choices, according to data released earlier this week. Similarweb released its Global State of Ecommerce 2025 report demonstrating how consumer habits are changing from websites to apps … Continue reading Ecommerce Growth Shifts To Apps And AI From Websites →

Bally’s Q2 2025 growth fuels bold ‘Bally’s 2.0’ transformation

Economic Recovery

Bally’s Q2 2025 growth fuels bold ‘Bally’s 2.0’ transformation Suswati Basu Bally’s Corporation says it had “milestone achievements and marked progress” in the second quarter of 2025 as it pushes ahead with what CEO Robeson Reeves calls the “new Bally’s 2.0.” For the three months ending June 30, the company brought in $ 657.5 million … Continue reading Bally’s Q2 2025 growth fuels bold ‘Bally’s 2.0’ transformation →

How attribution masks what’s actually driving growth

Marketing Attribution

Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more than you think. Tom Leonard on April 17, 2025 Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone — 40% of CMOs say improving ROI and proving attribution across the … Continue reading How attribution masks what’s actually driving growth →

IAB report reveals digital ad growth and marketers ready for economic turmoil

Reports

Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times. Constantine von Hoffman on April 17, 2025 The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned … Continue reading IAB report reveals digital ad growth and marketers ready for economic turmoil →

Driving customer growth with value-based B2B marketing

Growth Challenges

B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging. Philip Black on April 17, 2025 In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value — especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base … Continue reading Driving customer growth with value-based B2B marketing →

How client-centric thinking drives growth

Customer Engagement

March 31, 2025 How client-centric thinking drives growth BY Greg James The economy is something of a rollercoaster and consumer behavior is shifting just as fast. From fluctuating costs to changing shopping habits, today’s market represents a real opportunity to support transformation for brands. As trusted marketing partners, our role isn’t to predict what’s next but … Continue reading How client-centric thinking drives growth →