Tag Archives: Grow

Think like a product manager, grow like a CMO

Customer Engagement

In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth. Océane Li on September 5, 2025       As B2B marketers, we’ve spent the last decades optimizing channels, refining nurture streams and automating campaigns. But something’s shifted in this new AI-powered GTM world.  … Continue reading Think like a product manager, grow like a CMO →

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities

Mergers and Acquisitions

Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio. Mike Pastore on May 21, 2025       Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, … Continue reading Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities →

Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028

Local Marketing Automation

Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028 by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2025 Local digital advertising topped $100 billion and accounted for roughly 70% of all local ad spending, according to an extensive report published by Borrell Associates. The Annual Digital Benchmark Report estimates revenue for … Continue reading Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028 →

7 barriers advertisers need to overcome to grow CTV

CTV Advertisement

CTV offers better targeting and more performance metrics than linear TV, but those differences might be holding it back. Mike Pastore on March 4, 2025   Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons.  That’s according to Samsung Ads’ … Continue reading 7 barriers advertisers need to overcome to grow CTV →

How Walmart, BMW and Heinz use AI partnerships to grow their business

Walmart

Here are four principles for identifying and building strategic alliances with AI leaders. Sarah C. Weiss on December 2, 2024  Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities.  Co-innovation is a … Continue reading How Walmart, BMW and Heinz use AI partnerships to grow their business →

Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand

YouTube

November 16, 2024 Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand Dude Perfect CEO Andrew Yaffe talked to ‘Fast Company’s Most Innovative Companies’ podcast about his plans for the media brand. BY Yasmin Gagne Over the past 15 years, sports and entertainment company Dude Perfect—which started … Continue reading Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand →

How did Walmart’s drone delivery service grow so big, so fast?

Drones Delivery

August 19, 2024 How did Walmart’s drone delivery service grow so big, so fast? Walmart now has the largest drone delivery footprint of any U.S. retailer. But the retail giant’s journey there required help from others. BY Kolawole Samuel Adebayo It has become increasingly common to see a drone hovering over a building with a delivery … Continue reading How did Walmart’s drone delivery service grow so big, so fast? →

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