Social Branding: 3 Steps to Becoming a Great Digital Storyteller

September 18, 2015

9 15 blog


While social media platforms have afforded us convenience in the line of communication, storytelling remains one of the most powerful tools to engage your customers personally with your business. Becoming good storytellers elevates a brands power to guide, motivate, entertain, educate, inspire, and influence others into making decisions based on emotional connection.

Here are 3 steps to take when drafting your small businesses’ social content so as to create not just a post, but a story:

Personalize Your Stories

Everyone has a story to tell; the people working for your company, the consumers purchasing products from your company. And there are people who want to listen to stories they can relate to, shared experiences that would tug at their heartstrings. To help your brand stand out and reach different people, you must offer engaging material that would make them connect with your social brand.

Get creative. People see, hear, and perceive the world in different ways. This means the forms and approaches they take to telling stories are also very different. There is no formula for making a great story — no prescription or template. Think outside the box. Think about how your brand would address any concerns or grab the attention of customers. Is it with something heartfelt story or hilarious? Whatever it is, make sure it falls inline with your social brand.

Let Technology Boost Your Creativity

Technology is a powerful instrument of creativity. People are able to make heartwarming and beautiful stories with just their iPhone. Videos, collages, audio recordings, you name it – the plethora of apps now available to us allow for so much more showing rather than telling.

It’s important you develop a thoughtful approach to your story and that technology is being used in a unique way. What are you really trying to sell? What medium are you using? Are you communicating with your customer as your social brand? Strategies to boost your social brand must only come after you have perfected the voice of your brand.

Inspire Beyond Products

Sharing stories can lead to positive change. The process of supporting groups of people in making media is just the first step. Personal narratives in digital media format can touch viewers deeply, moving them to reflect on their own experiences, modify their behavior, treat others with greater compassion, speak out about injustice, and become involved in civic and political life. Whether online, in local communities, or at the institutional/policy level, the sharing of stories has the power to make a real difference.

Apple has a very famous commercial with the following message: “Here’s to the crazy ones. The misfits. The rebels… They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” You have the power to create and inspire with the products you sell and the stories you tell.

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