Tag Archives: Google’s

Google’s Featured Snippets

Matthew Goulart — March 10, 2020 If you haven’t already taken notice, Google keeps changing its features constantly. To rank for them, you must know exactly how these features work to stay current and ahead of the game. Featured Snippets are usually the first thing we see when we search for something on Google. These … Continue reading Google’s Featured Snippets →

How Google’s BERT Works In SEO

Google Algorithm

Kristina Henry — December 5, 2019 Every few years, Google announces a significant update to its organic search system. From the inclusion of semantic search in Hummingbird to the announcement of machine-learning (RankBrain). Google is trying to get better at two things: understanding the intent behind a query and understanding the language of webpages. The … Continue reading How Google’s BERT Works In SEO →

What to Do About BERT & Google’s Recent Local Algorithm Update

Google Tools

Gordon Donnelly — November 19, 2019 Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, … Continue reading What to Do About BERT & Google’s Recent Local Algorithm Update →

3 Best Practices to Deal with Google’s Zero-Click Searches

Google Algorithm

Manisha Sukhyani — November 9, 2019 Follow @msukhyani As per Search Engine Land’s latest study, approximately 49% of all U.S. Google searches resulted in zero clicks in the first quarter of 2019. Another study from SparkToro showed that 60% of mobile searches ended without clicks. Brands are trying hard to earn clicks from organic searches … Continue reading 3 Best Practices to Deal with Google’s Zero-Click Searches →

Google’s Algorithm Upsets Search Rankings

Google Algorithm

Google’s Algorithm Upsets Search Rankings by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2019 It may benefit brands to take a little power back from Google and Bing by building a direct consumer following, rather than relying so much on additional traffic from Google and Bing. I’ve even cut my reliance on shopping through retail … Continue reading Google’s Algorithm Upsets Search Rankings →

5 Tips to Stay on Google’s Good Side

Google Business

Brian Shivraj — March 11, 2019 — March 11, 2019 Are you Risking Relegation? As a consumer, have you ever clicked to page 2 of your google search? How about page 3? It’s pretty rare that you would keep searching for ‘the best’ option after page 1. So why risk getting relegated to page 27? … Continue reading 5 Tips to Stay on Google’s Good Side →

3 Things You Need to Know About Google’s New Prominence Metrics

Google Tools

Wesley MacLaggan — March 6, 2019 — March 6, 2019 Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, … Continue reading 3 Things You Need to Know About Google’s New Prominence Metrics →

6 Things Entrepreneurs of 2019 Should Learn from Google’s Online Success

Entrepreneur Tools

Zeeshan Khalid — February 12, 2019 — February 12, 2019 Image Source Every new venture whether it is a service business, an e-commerce startup, a manufacturing company or sales firm, all require proper tools and guidance to penetrate the market and generate revenues. When we think of the most innovative, industry-leading businesses such as Apple, … Continue reading 6 Things Entrepreneurs of 2019 Should Learn from Google’s Online Success →

Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]

Google Tools

Mark Irvine — November 20, 2018 — November 20, 2018 Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent. … Continue reading Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data] →