Jeff Previte — March 2, 2020 Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your buyer personas and fit in your target audience. They’re somewhere in … Continue reading How to Get Your Business Found on Google (2020 Edition)
Khushboo Aulakh — February 24, 2020 Your Google Ads CPC is dependent on multiple factors, including the industry you’re advertising in, how competitive it is, and how robust your keyword list is. Industries like law and real estate have historically had much higher CPCs, at times ranging between $ 150–$ 300.) If you find yourself … Continue reading 3 Ways of Lowering CPC in Google Ads
Pauline Jakober — February 11, 2020 By the time you become a PPC pro, you’ve probably launched hundreds of Google Ads campaigns. But even with all this experience, you can sometimes overlook key PPC fundamentals in a rush to get ads live — or when grappling with Google Ads changes and updates. And naturally, this … Continue reading 3 PPC Fundamentals You Shouldn’t Overlook When Launching Google Ads Campaigns
Matthew Goulart — February 6, 2020 Google is much more than the most popular and most widely used search engine. Beyond searching anything you want; you can also avail of a ton of tools and products offered by Google. Whether you have been in digital marketing for years or are new in the industry, Google … Continue reading Top 5 Google Tools You Need in Your Kit for 2020
Megan Sherwood — February 6, 2020 Thirty years ago, if your furnace died in the middle of January, you’d pull out your phone book and search the yellow pages for a technician who could come check it out ASAP. Today, you turn to your smartphone or laptop and pull up Google, typing “furnace repair near … Continue reading 5 Ways to Optimize Google My Business
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” Greg Sterling on February 5, 2020 The U.S. Justice Department (DOJ) is talking with multiple publishers and ad-tech companies as it scrutinizes Google’s third-party ad tools, as part of the DOJ’s antitrust investigation, the … Continue reading Justice Department homing in on Google Ad Manager in antitrust probe
Ray Wang — January 31, 2020 Google Analytics segments allow you to see a subset of your website data. For example, you can create a segment to view web behaviours on your website of women between the ages of 25 and 34. Google Analytics segments are useful for unveiling hidden nuggets within your aggregated website … Continue reading 5 Simple Google Analytics Custom Segments Every Small Business Should Create
It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms. Melissa Reilly on January 30, 2020 In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than … Continue reading The digital marketing transformation led by Google and Amazon
Johannes Radig — January 24, 2020 About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. Even then, people asked why I wouldn’t just use Google Optimize. At the time, the answer was simple: Personalization was part of Google’s six-figure paid solution. However, in November 2018, Google … Continue reading How to Use Google Optimize & Tag Manager for Personalization
Ankush Mahajan — January 22, 2020 Do you know 20% of mobile queries are voice searches? Traditional organic searches through typing words have taken a backseat in recent years. Voice searches have gained immense popularity mainly because of its speed. Searching through voice instead of typing is 3.7 times faster. It has been estimated that … Continue reading Google, How Can I Optimize My Site for Voice Search?
