Tag Archives: Google

Amazon Gains Product Searches, As Google Shares Continue To Fall

Amazon Gains Product Searches, As Google Shares Continue To Fall by Laurie Sullivan @lauriesullivan, October 2, 2020 Data from analyst firm Raymond James shows a clear increase in searches on Amazon, but also how search engines lost share in September compared with January 2020. When asked where survey respondents typically begin their search for a … Continue reading Amazon Gains Product Searches, As Google Shares Continue To Fall →

Why Your Google Ranking Keeps Changing

Google Ranking

Pam Aungst October 1, 2020 You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and your content. And your hard work has paid off: you’ve achieved the top ranking on Google’s search engine results page (SERP)! You’re riding high on your achievement, and then, all of a sudden, your Google … Continue reading Why Your Google Ranking Keeps Changing →

How to Set Up Google Dynamic Display Ads: Your Quickstart Guide

Google Advertisement

Joe Martinez September 27, 2020 Google dynamic display ads (not to be confused with Dynamic Search Ads) are a valuable way to showcase previously viewed products or services to users who have already visited your website or app. The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available only … Continue reading How to Set Up Google Dynamic Display Ads: Your Quickstart Guide →

SEM: Is There Value in the Google Guaranteed Program?

SEO And SEM

Paul Dughi September 23, 2020 Here’s a new wrinkle to Google search for local businesses. Advertisers on Google can now display a green checkmark, which Google will tag businesses with either “Google Screened” or “Google Guaranteed.” It’s only available right now for certain categories of business, such as law, financial planning, and real estate for … Continue reading SEM: Is There Value in the Google Guaranteed Program? →

10 Google Analytics Tips To Make Your Job Easier

Google Analytics

Sebastian Hovv September 22, 2020 Most websites have Google Analytics installed. Even the most tech unsavvy webmasters and business owners are familiar with it and know how to read the data. Analyzing traffic, however, is just the tip of the iceberg. There is so much more to Google Analytics than just visitors and sources, though. … Continue reading 10 Google Analytics Tips To Make Your Job Easier →

Google Lifts the Lid on How YouTube Search Works

YouTube Advertisement

Sahail Ashraf September 10, 2020 Google has created a resource that shows marketers how to get the most out of YouTube search. It isn’t rocket science, but we think everyone should take note. Google owns YouTube and it has proven to be an amazingly successful purchase. There is still only one real video sharing platform … Continue reading Google Lifts the Lid on How YouTube Search Works →

Google Reduces Visibility in Search Terms Report: What You Need to Know

Google Algorithm

Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know →

Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax

Google Advertisement

Susan Hallam September 5, 2020 Advertisers on the Google UK platform will pay an additional 2% levy on top of their advertising spend effective 1st November 2020. The new UK Digital Services Tax is a charge on revenues made by businesses that provide social media services, search engine, or online marketplaces to UK-based users. The … Continue reading Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax →

How Do People Use Google Search

Google Search Console

Jeffrey Mirro September 2, 2020 The goal of SEO is to help your website appeal to search engines, but it’s also closely linked to human behavior. Google’s algorithm considers user behavior when determining search rankings, and understanding how people interact with the search engine can help you generate more traffic to your site. Experts from … Continue reading How Do People Use Google Search →

Google makes it easier to find local news through Podcasts and Assistant

Podcasts Marketing

Christine Fisher, @cfisherwrites September 2, 2020 While news podcasts are increasingly popular, most focus on national and global news. It tends to be harder to find local news, especially in an on-demand, audio format. Google wants to change this. Today, it announced plans to bring Your News Update to Google Podcasts and to make it … Continue reading Google makes it easier to find local news through Podcasts and Assistant →