Tag Archives: Google

The Key to Local Search Engine Optimization: Google My Business

David Hunter August 27, 2020 Photo by fauxels from Pexels Your Digital Storefront Having an updated Google My Business page is the key for local search engine optimization. This public profile hosted by the world’s largest search engine serves as one of the first connections between a business and the public. Not only this, but … Continue reading The Key to Local Search Engine Optimization: Google My Business →

Google Search Data Challenges How People Trend Through COVID-19

Google Search Data Challenges How People Trend Through COVID-19 by Laurie Sullivan  @lauriesullivan, August 24, 2020 Despite U.S. consumers learning to cope in a global world where pandemics could evolve into a more common occurrence, reports suggest the number of new coronavirus infections in the United States have declined from a day earlier, reaching the … Continue reading Google Search Data Challenges How People Trend Through COVID-19 →

Optimizing “Google My Business” and How To Attract More Local Customers

Jonathan Payne August 19, 2020 Before Google My Business, it wasn’t long ago the phone book was the most practical way to find restaurants, service providers, retailers, and more. It was a slow-moving world, huh? Sure, you could find the business after a lot of flipping through pages. But even then, you had no easy … Continue reading Optimizing “Google My Business” and How To Attract More Local Customers →

Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR. Ginny Marvin on July 31, 2020 Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also … Continue reading Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob →

How Google Core Algorithm Updates Could Affect Organic Visibility

Eddie Nehani July 29, 2020 Analysis of organic visibility patterns during Google core algorithm update To better understand how Google categorizes different websites, we went through the exercise of analyzing the organic visibility index for two luxury clothing brands Chanel and Dior, using SISTRIX visibility index tool. SISTRIX visibility index is based on the combination … Continue reading How Google Core Algorithm Updates Could Affect Organic Visibility →