Tag Archives: Google

Google: Behind The Rankings

Google: Behind The Rankings by Laurie Sullivan , Staff Writer @lauriesullivan, July 7, 2021 Google’s latest podcast episode — Search Off the Record — analyzes how the company tackles specific things in search results. The latest episode looks at spam and the way it ranks for certain things in search results. Participating in the podcast were John Mueller, … Continue reading Google: Behind The Rankings →

7 Things to Know About the NEW Google Ads Creative Studio

Google Advertisement

Susie Marino July 5, 2021 It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn’t cut it anymore. If you want to engage your … Continue reading 7 Things to Know About the NEW Google Ads Creative Studio →

A Small Business Guide to Resolving a Google My Business Suspension

Google My Business

Karl Tablante June 29, 2021 For most small business owners, Google My Business (GMB) is an incredible marketing lifeline. Having an optimized Google My Business listing is one of the most effective ways for small businesses to improve their local search visibility. Without a GMB profile, small business owners will find it more challenging to … Continue reading A Small Business Guide to Resolving a Google My Business Suspension →

Google My Business: Do You Use It? Should You?

Google My Business

Sahail Ashraf June 25, 2021 Google My Business is not used by every business, at least not to its fullest potential. Should your business get involved? The vast majority of businesses recognise the value in having visibility on Google. So they create a Google Business Listing to gain that visibility. However, the only problem is … Continue reading Google My Business: Do You Use It? Should You? →

Get to Know Google Analytics 4

Google Analytics

Kaleigh Bulford June 22, 2021 If you spend time in Google Analytics you’ve probably seen Google’s helpful little prompts urging you to upgrade to Google Analytics 4. Likewise, if you’ve set up a new property recently, you might notice that Google seems to have removed Universal Analytics (don’t be alarmed, it’s just hidden away—here’s how … Continue reading Get to Know Google Analytics 4 →

Google Search Lists Most Misspelled Words

Google Search Console

Google Search Lists Most Misspelled Words by Laurie Sullivan , Staff Writer @lauriesullivan, June 18, 2021 Google often releases lists of the most searched-for words. Now a published list contains the words most misspelled by U.S. state. AT&T Experts analyzed the list covering the top-searched “how to spell” words by state from March 24, 2020 to March 24, … Continue reading Google Search Lists Most Misspelled Words →

How To E-A-T Your Way to the Content Google Likes

Content Optimization

Susan Friesen June 15, 2021 Follow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what … Continue reading How To E-A-T Your Way to the Content Google Likes →

What You Need to Know About Google Mobile-First Indexing

Google Mobile SEO

Pam Aungst June 14, 2021 As part of Google’s continued efforts to make the internet more mobile-friendly, they’ve been incorporating mobile-first indexing into their ranking process. So, if you want your website to rank higher on search engine results pages (SERPs), it will need to be optimized for mobile Google search. The institution of this … Continue reading What You Need to Know About Google Mobile-First Indexing →

How to Succeed in Google Ads Without Modified Broad Match

Google Advertisement

Susie Marino June 13, 2021 Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? Enter: Broad match keywords + audience targeting. To be fair, this was always … Continue reading How to Succeed in Google Ads Without Modified Broad Match →

2 Major Changes with Google Analytics 4 & Why You Should Install It

Google Analytics

Isaiah Stone June 9, 2021 You already realize that it’s important to track and measure your website traffic, and that Google Analytics is one of the more popular web analytics tools in the market. In October 2020, Google introduced what was previously Google Analytics App + Web as Google Analytics 4, the most up-to-date version … Continue reading 2 Major Changes with Google Analytics 4 & Why You Should Install It →