Tom Whatley August 1, 2021 Google Analytics 4 is the next generation of Google Analytics. For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. Unlike previous upgrade iterations, GA4 is a brand-new product. This means starting … Continue reading The Definitive Guide to Google Analytics 4
Isaiah Stone July 27, 2021 Google Analytics is a powerful and useful tool for marketers. It gives them deep insights into how their campaigns are performing but it may be easier to analyze the data in spreadsheet software like Google Sheets or Excel. Spreadsheets have features that allow you to slice and dice your data … Continue reading Using Spreadsheet Column Filters to Quickly Analyze Google Analytics Data
Michelle Morgan July 26, 2021 Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform. Unlike most other ad extensions, these don’t rely solely on text to expand your coverage on the SERPs. With Image Extensions, you can use a number of images to accompany … Continue reading The Easy Guide to Google Ads Image Extensions in 2021
Susie Marino July 23, 2021 Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google … Continue reading Does Google Ads Quality Score Still Matter in 2021?
Google Shows Marketers What Organic Search Traffic Declines Look Like by Laurie Sullivan @lauriesullivan, July 21, 2021 What do different types of website organic traffic declines look like? Daniel Waisberg, search advocate at Google, categorizes them in a post, describing the reasons why a drop can occur. It’s not the first time he delved into … Continue reading Google Shows Marketers What Organic Search Traffic Declines Look Like
Susie Marino July 19, 2021 It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. If you’re running a display or video campaign, odds are that at some point, you’re going to run into … Continue reading 3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)
Google Ads Optimized Targeting Rolls Out by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2021 A “Signal” in Google Ads under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads Manager users, that may not be available for all accounts. Google Ads expert Brett Bodofsky pointed it out on … Continue reading Google Ads Optimized Targeting Rolls Out
Susie Marino July 12, 2021 I have good news and bad news. The bad news is every advertiser has a budget they need to stick to. The good news is you can stay within budget by getting selective with where your money is going. Literally. We’re talking geotargeting. Geotargeting is a form of targeting by … Continue reading 10 Geotargeting Tips to Maximize Your Google Ads ROI
Pam Aungst July 12, 2021 If you’re a frequent flyer here, then you know that we’ve talked about how to optimize your blog posts for SEO and how to create B2B content marketing strategies for organic search (if this is your first time visiting, welcome aboard!). Creating authentic, quality blog content is a key strategy … Continue reading Google Trends as an SEO Tool
A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2021 Capitalizing on the time and the position of a hyperlocal organic listing in search results is key. In fact, this is the goal of multilocation SEO, to continuously increase the number of qualified visitors from … Continue reading A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords
