Kim SpeierMay 12, 2015 For companies looking to advertise online, chances are that Google AdWords is one of the first resources that comes to mind. It’s the most popular PPC platform because it fits almost any business model and is completely customizable to your needs and goals. Today, having a comprehensive marketing presence online is … Continue reading Getting Started With Google AdWords: The Basics
Mari KaneMay 10, 2015 Google Analytics is the motherlode of web data measurement. Its numbers will tell you everything and more about what your site is doing, so you can move forward with your marketing. The goal is to turn data into information, and information into insight.-Carly Fiorina, Former CEO of HP and current Presidential … Continue reading How to use Google Analytics on WordPress
Mik DunneMay 9, 2015 What Is Google Webmaster Tools Google Webmaster Tools is a free tool provided by Google to help website owners and webmasters understand how their site is performing on Google and to help identify any technical issues that Google finds while crawling the site. Google Webmaster Tools is also designed to help … Continue reading How To Use the Data Highlighter Tool In Google Webmaster Tools to Add Schema Mark-up to Your Site
Govind AgarwalMay 7, 2015 When I look outside the window, I wonder how cops manage traffic jams with such efficiency. After 8 in the evening, a flood of trucks and giant containers flock the highway across the city. Pedestrians, taxi drivers, and every working professional getting home is frantically looking for traffic updates for a … Continue reading The Google Panda Weekend Update: A Surprising Turn of Events?
New ad formats, measurement tools and more announced to help marketers reach consumers on mobile. Ginny Marvin on May 5, 2015 Google announced a number of new search advertising format and measurement initiatives in a livestream Tuesday, hosted by Jerry Dischler, Vice President of Product Management for AdWords. No surprise, many of the announcements focused … Continue reading Mortgages Coming To Google Compare, New Automotive Ads Among AdWords Announcements
Zach EttenMay 5, 2015 It’s no secret that nowadays people use their mobile devices to complete a variety of tasks. Phones and tablets have become extensions of their owners. Whether a person is using their smart phone to look up directions to the new Italian restaurant downtown, to text their mother photos of their first … Continue reading Google Call-Only Campaigns: What You Need to Know
After few public statements about the health and fate of Google+, the network takes to Twitter for some cross-channel marketing fun. Martin Beck on May 1, 2015 In all the chatter and headlines about the fate of Google+ — dead, not dead yet, feeling much better after pivoting — we haven’t heard much of anything … Continue reading Signs Of Social Life At Google+? Network Sends Out Its First Tweet
Brent CarnduffMay 3, 2015 Optimizing for Local Search is always interesting, sometimes frustrating, and usually a learning experience. There is, of course, a check list of “best practices” to follow, but the results are often far from the predictability that a “checklist” implies, and the results can be disappointing for no apparent reason. This was … Continue reading Don’t Allow Your Google “My Business Page” To Go “Stale”
Dan StasiewskiApril 30, 2015 Remember the days when investing your online advertising dollars was as simple as finding a Google Adwords certified PPC company and letting it setup keyword-focused campaigns? With more channels for advertising available and technology enhancements making it easier to target the right buyers, ad buying is no longer that simple. That’s … Continue reading 3 Places You Should Advertise Online Instead of Google
Brenda TonApril 29, 2015 As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely important to track and measure advertising spend and understand how people are engaging with the assets you’re promoting. If you’re looking for a way to prove the … Continue reading How to Setup and Measure Your Digital Advertising Efforts with Google Analytics
