Tag Archives: Google

Tips To Avoid Dumb Targeting In Google Consumer Match

by Laurie Sullivan @lauriesullivan, October 26, 2015   Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match →

Buy On Google: Everything You Wanted To Know (But Were Too Afraid To Ask)

By Tricia Mool October 30th, 2015 So just how does Google’s “Purchases on Google” work? You don’t have to be shy if there are things you don’t know (and feel like maybe everyone else does or you should). Find out everything you wanted to know about the “Purchase on Google” update–but were too afraid to ask. … Continue reading Buy On Google: Everything You Wanted To Know (But Were Too Afraid To Ask) →

Your Website’s Performance Matters to Google AND Your Clients

Jon-Mikel BaileyOctober 27, 2015 In previous posts we’ve discussed the importance of design and user experience. We’ve looked at on-site SEO and content marketing. And we’ve talked about why you need a content management system (CMS). All of these things have an impact on the success of your website. Is that it? Nope. If your … Continue reading Your Website’s Performance Matters to Google AND Your Clients →

Tips To Avoid Dumb Targeting In Google Consumer Match

by Laurie Sullivan @lauriesullivan, (October 26, 2015) Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the key. … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match →

Facebook Pushes Into Google Now Territory With Updated Mobile Notifications

Facebook is giving people the option to get reminders about events, milestones and other activities within its mobile app notifications. Martin Beck on October 26, 2015  Twin Design / Shutterstock.com Facebook is revamping mobile notifications to give people the option to add personal-assistant-style reminders. The new features will offer people contextual reminders based on their … Continue reading Facebook Pushes Into Google Now Territory With Updated Mobile Notifications →