Tag Archives: Google

Everything You Need To Know About Google Customer Match

August 2, 2016 With the advent of digital in every business field, and as technology keeps increasing customers’ expectations, how can companies respond? Google just might have the answer with the rollout of its new service, Google Customer Match, an identity-based targeting method that allows businesses to reach their audiences using the largest network there … Continue reading Everything You Need To Know About Google Customer Match →

5 Hidden Settings That Are Blowing Your Google AdWords budget

Google Advertisement

by Darnelle O’Brien August 1, 2016 Follow @thekissagencyAugust 1, 2016 Are you running a Google Adwords campaign but not quite sure where your budget goes? Your settings could be costing you money. Check out these 5 settings to save your Google budget from waste. 1. Campaign Type 2. Networks 3. Location 4. Delivery Method 5. … Continue reading 5 Hidden Settings That Are Blowing Your Google AdWords budget →

How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!

Google Tools

Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. Glenn Gabe on July 29, 2016 at 1:15 pm Google Search Console (GSC) is powerful and provides a boatload of … Continue reading How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them! →

How to use device bid adjustments, straight from Google

Google Advertisement

AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. Matt Lawson on July 27, 2016 It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited … Continue reading How to use device bid adjustments, straight from Google →

How To Ask Your Clients For Google + Business Reviews

Customer Engagement

by Paul Morris July 25, 2016 Follow @SuperbDigitalJuly 25, 2016 As well as being essential ranking signals for local Bristol SEO, online Google business reviews from clients and customers can be seen as one of the most powerful ways of promoting trust and confidence in your business. To highlight this, a recent survey from Zendesk … Continue reading How To Ask Your Clients For Google + Business Reviews →

Three of the most important data segmentations for any Google paid search analysis

Data Driven Techniques

Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. Andy Taylor on July 22, 2016 Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t … Continue reading Three of the most important data segmentations for any Google paid search analysis →

The 11 most common on-page SEO issues and how to fix them

SEO Mistakes

What are the most common on-page SEO issues and how to fix them? 21 Jul 16 | Christopher Ratcliff Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a … Continue reading The 11 most common on-page SEO issues and how to fix them →

Google Programmatic Native Platform Builds Mobile Ads From Headline, Images

Google Advertisement

by Laurie Sullivan @lauriesullivan, July 19, 2016 For the first time, Google will give advertisers the ability to buy programmatic native advertisements in DoubleClick Bid Manager across smartphones, tablets, and desktop. The ads will match the look, feel and style of their surrounding content on a publisher’s Web site. The news, announced Tuesday at the … Continue reading Google Programmatic Native Platform Builds Mobile Ads From Headline, Images →

How a Search Agency Uses Google AdWords Keyword Planner

Keyword Research

by Pam Aungst July 19, 2016 Follow @PamAnnMarketingJuly 19, 2016 Google AdWords keyword planner is an essential component of any successful AdWords campaign. It’s a tool with many uses for both search advertisers and organic search engine optimization. In this post, we’re going to focus specifically on how it can be used for AdWords campaigns. … Continue reading How a Search Agency Uses Google AdWords Keyword Planner →

Google AdWords Quality Score Explained

Google Advertisement

by Pam Aungst July 18, 2016 Follow @PamAnnMarketingJuly 18, 2016 Google AdWords Quality Score can make the difference between paying 75 cents a click or paying 1 dollar a click. It can determine whether your ad shows up first, second, or third in Google’s paid search placements. It can also send signals to Google about … Continue reading Google AdWords Quality Score Explained →