AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Matt Lawson on November 18, 2016 Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that … Continue reading Thirteen things marketers want to know about expanded text ads, direct from Google
By Barrie Smith November 17th, 2016 For many websites and businesses Google continues to provide more traffic to their website than any other channel: more organic visitors than paid search, social and even direct traffic. With that in mind it’s certainly worth keeping up-to-date with what works, what doesn’t work, what Google has said and … Continue reading 19 Confirmed Google Ranking Factors
by Laurie Sullivan, Staff Writer @lauriesullivan, November 14, 2016 Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case that it can reach across a brand’s or retailer’s Web site to find and return information on consumer queries. Messaging creates a new … Continue reading Microsoft, Google Redefining Search Through Chatbots, Messaging
We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well. Tony Edward on November 14, 2016 Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your … Continue reading How to avoid an outbound link penalty from Google
by Gavin O’Malley, Staff Writer @mp_gavin, November 10, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of gadget … Continue reading Google Says: Good Luck Getting Consumers’ Attention
by Laurie Sullivan, Staff Writer @lauriesullivan, November 9, 2016 Building progressive Web apps isn’t easy, especially ones that are easily indexed in Google search results. So Google has published its first set of best practices and recommendations on how to get PWAs indexed, discovered, and ranked higher. What’s a PWA? “Progressive Web Apps bring … Continue reading Google Publishes Best Practices To Build Easily Indexed Progressive Web Apps
On Yavin — November 7, 2016 Follow @on_yavin— November 7, 2016 Google has just made a major announcement that is likely to shake up the SEO world. According to a post on the Webmaster Central Blog, Google will begin testing mobile-first indexing, a new method to rank pages based on the mobile version of a … Continue reading Google Takes A Stab At Mobile-First Indexing
Al Gomez — November 4, 2016 — November 4, 2016 Change is the only thing that’s constant in this world. What we know today, could be deemed obsolete tomorrow. For instance: it’s funny that some of the greatest minds in history once believed the earth was flat – but they did. Today, we’re still continuously … Continue reading Boost Your Google Ranking by Breathing New Life to Old Web Pages
by Laurie Sullivan@lauriesullivan, November 3, 2016 Google launched a new AdWords Web site Thursday to hone in on features and information native to mobile devices. The site will have a feel similar to the newly designed AdWords interface with a streamlined navigation, which the company announced earlier this year and plans to roll out in … Continue reading Google Shows Advertisers How To Accomplish Campaign Goals
By Danny Hall November 3rd, 2016 Republican nominee for president believes that Google is plotting against him. Donald Trump claims that Google Search is plotting against him and is suppressing negative news on Hillary Clinton. Presidential candidate Donald Trump is no stranger to controversy and conspiracy theories. His comments following a political rally in Wisconsin … Continue reading The Google Trump vs Hilary Conspiracy
