Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp. Greg Sterling on December 15, 2016 Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. Now the company has gone much further into … Continue reading Reserve with Google: Deeper booking integration through search and Maps
By Jeff Quipp December 15th, 2016 Google has made a lot of changes over the years. And despite the fact that some of these changes have been labelled as furry cuddly animals (Pandas and Penguins), the changes have been anything but cute. For many, many companies, these changes have been disastrous. A big reason the … Continue reading 9 Reasons Not To Use Rankings As Your Google SEO KPI
John Lincoln — December 13, 2016 Follow @johnelincoln— December 13, 2016 You might have heard that Google recently updated the guidelines for rich snippet reviews. If you’re someone who includes marked-up reviews on your website, the changes could have a direct impact on your SEO efforts. Some people got new rich snippet reviews stars in … Continue reading Lost Your Review Rich Snippet Stars in Google? Here’s Why.
Annie Qureshi — December 8, 2016 — December 8, 2016 Google Adwords is the single best online advertising platform in the world. Advertisers spent over $ 60 billion in 2015. Big data is responsible for Google’s success. It allows advertisers to narrowly target users and build highly profitable campaigns. Many advertisers are taking advantage of … Continue reading Using Big Data to Advertise on Google Adwords (DD)
Brad Keys — December 5, 2016 — December 5, 2016 Over the past 20 years Google has grown to become the dominant desktop and mobile search engine, and now it looks like they’re entering the hands-free search market. Their new product, Google Home, that was announced early October will compete with devices such as Amazon’s … Continue reading How Google Assistant Searches and What it Means for SEO
Chris Abraham — December 2, 2016 Follow @chrisabraham— December 2, 2016 After I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting something else. While learning how to write content to best support your marketing goals, the golden ticket is what to … Continue reading What Content to Blog for Google Search Success
The company also shared insights on mobile’s role in driving store visits on Black Friday last year. Ginny Marvin on November 23, 2016 Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from … Continue reading Google beefs up Store Visits reporting in AdWords in time for Black Friday
Eric Seal — November 29, 2016 — November 29, 2016 The Google algorithms—you know them, you fear them. Like a host of vengeful gods, the pantheon of Penguin, Panda, and Hummingbird affect the SEO world with an often catastrophic impact. Whenever they happen to grace us with their presence, horror stories of lost rankings and … Continue reading 5 Divine Ways to Easily Survive Google Algorithm Updates
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. Bryson Meunier on November 29, 2016 On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those … Continue reading SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
By Hazel Mae Pan November 18th, 2016 Here are some facts: The online retail business market is estimated to reach USD 6.7 trillion in 2020. – Frost & Sullivan, 2015 90% of consumers research online before buying. – MyCustomer, 2012 60% of consumers start their research using a search engine. – RetailingToday, 2013 Google controls 65% … Continue reading Use Google Analytics To Get Actionable Data
