Google released responsive ads in July and announced cross-device remarketing, display location extensions and store visits in late September. Columnist and Googler Matt Lawson answers the top questions we’ve received on these features. Matt Lawson on December 27, 2016 As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame … Continue reading 5 things you should know about the Google Display Network, direct from Google
by Laurie Sullivan, Staff Writer @lauriesullivan, December 27, 2016 For Maze Rooms, it’s all about the customer experience online and in the physical world. The entertainment venue wanted to drive those searching online for new experiences into their physical locations, so it tapped a local search agency to drive foot traffic through bookings. Escape games … Continue reading How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%
by Laurie Sullivan@lauriesullivan, December 27, 2016 As Google moves forward into mobile-first indexing, initially the algorithm will not take mobile Web site speed into consideration as it does for desktop, says John Mueller, a Google Webmaster Trends analyst based in Switzerland. “I don’t think we can do that from the beginning,” Mueller revealed Tuesday during … Continue reading Google Mobile-First Indexing Ranking May Not Initially Consider Site Speed
Don Purdum — December 23, 2016 Follow @donpurdum— December 23, 2016 The 4-Step Process to Influence Google Through a Relevant Message and Increase Organic Traffic and Conversions. Are you ready to discover the ultimate Google hack and break the code to understand Google and what they are looking for in order to drive more qualified … Continue reading The Ultimate Google Hack to Increasing Organic Traffic and Conversions
If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path. Brett Middleton on December 23, 2016 For the founder sitting in coworking spaces like The Farm SoHo or … Continue reading How your startup should be using Google AdWords
Daniel Woods — December 22, 2016 — December 22, 2016 What is Google Search Console (Webmaster Tools)? Google Search Console, formerly known as Google webmaster tools, is one of the few ways you can see your website through the eyes of Google. When your customers search something, Google will deliver the most accurate and best … Continue reading Stay Ahead of the Game: Connect Your Website To The Google Search Console
John Hodge — December 22, 2016 Follow @johnahodge— December 22, 2016 Organic search is one of the top channels B2B marketers rely on for driving traffic to their websites. But if you don’t get listed on the first page of search results, you might not get found at all. In fact, competition is so high, … Continue reading 6 SEO Tools for Ranking on Page 1 of Google
By Birbahadur Singh December 21st, 2016 Over 2G data connection and sometimes even 3G, many face issue of slow internet speed. For e-commerce business, it all results in loss of business. Needless to say, to cash in on user attention fast services have to be provided to drive conversions. AMP load faster than its … Continue reading How To Optimize Your AMP Pages Using Google Search Console
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. Dianna Huff on December 20, 2016 “Our traffic is going down,” said a client in a recent email. Attached to the … Continue reading Small business owners: 3 steps to creating accurate Google Analytics reports
Deji Atoyebi — December 18, 2016 Follow @I_amAtoyebiDeji— December 18, 2016 Advertising on Google AdWords is a sure-fire way to grow your business online. Businesses make $ 2 in revenue for every $ 1 they spend on AdWords, Google reported. Despite the prospects, many businesses leave money lying on the table by not employing the … Continue reading Google AdWords: Increase your Quality Score by Doing These to Your Landing Page
