Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018. Pratik Dholakiya on January 12, 2018 We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — … Continue reading SEO trends and Google changes to expect in 2018
Chris Harper — January 11, 2018 Follow @MProDaily — January 11, 2018 Google has confirmed that it has officially changed the way it displays snippets in its search result pages. A snippet is that sentence or two below the URL in an organic search result – typically the description of the site – that helps … Continue reading Google Just Increased The Length Of Your Brand’s Search Result Snippets
Paul Granger — January 10, 2018 — January 10, 2018 When you have the basics in place, your Pay Per Click campaigns should be providing reasonable (basic) returns. But to really make the most out of your spend and get a better return on your investment, it’s time to explore some more advanced strategies. Ultimately, … Continue reading Essential PPC Strategies for Google, Bing, and Facebook Ads
Patrick Antinozzi — January 4, 2018 Follow @pattitudez — January 4, 2018 Gathering a pile of amazing online reviews is one of the most effective ways to market your business online. It also happens to be one of the most difficult. (I know, go figure) Stop me if you’ve heard this before: “I have a … Continue reading How to Get More Google Reviews From Your Customers (In 1 Simple Step)
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. Andy Taylor on January 5, 2018 Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local … Continue reading Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
By Nital Shah January 5th, 2018 Search engine optimization is an arduous, complicated task… It requires hard work, dedication to keep up with algorithm changes, constant learning, and a passion for testing and analytics. And, even when you do everything by the book, it can still take you a long time to rank high … Continue reading How To Rank On Page One Of Google Without Publishing Any Content On Your Site
Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs. Jamie Pitman on December 28, 2017 As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see … Continue reading From algo to aggro: How SEOs really feel about Google algorithm updates
Google Algorithm Changes Stress Out SEO Professionals by Laurie Sullivan @lauriesullivan, December 28, 2017 Small algorithm updates happen almost daily, while major ones can bring on great stress for those search professionals who must implement them. In fact, 51% of search engine optimization (SEO) professionals feel stressed or unsure how to react when a Google … Continue reading Google Algorithm Changes Stress Out SEO Professionals
Zach Heller — December 27, 2017 Follow @zheller — December 27, 2017 If you are an online advertiser, chances are you are familiar with Google AdWords, the platform businesses use to place ads on Google search results pages, Youtube, Gmail, etc. And if you are using AdWords, you are likely aware of a metric they … Continue reading Google AdWords Quality Scores: Explained
Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season. Steve Tutelman on December 21, 2017 Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing … Continue reading 6 trends that show the (Thanksgiving) tables have turned in Google Shopping
