Advertisers Looking For Google Alternative by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2018 Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control trends and business models. Recent reports suggest that marketers are looking at Amazon, for example, as an alternative. Findings … Continue reading Advertisers Looking For Google Alternative
Tag Archives: Google
How Long Does It Take to Rank in Google?
Sam Saidman — August 22, 2018 — August 22, 2018 One of the most common questions I hear from my current and potential clients is: “how long it will take for my website and blog to reach the coveted first page of Google?” Because the answer to that question depends on a number of variables, … Continue reading How Long Does It Take to Rank in Google?
Google: Loyalty Drops To Fourth On The List
Google: Loyalty Drops To Fourth On The List by Laurie Sullivan @lauriesullivan, August 21, 2018 People have tons of booking options to travel. Loyalty programs have become synonymous with points, freebies and member discounts. Become a loyal consumer to accumulate the most points. Most consumers sign up for multiple loyalty programs for the same type … Continue reading Google: Loyalty Drops To Fourth On The List
65% Of Google Employees Surveyed Are In ‘Favor’ Of Censored China Search Engine
65% Of Google Employees Surveyed Are In ‘Favor’ Of Censored China Search Engine by Laurie Sullivan @lauriesullivan, August 20, 2018 Google employees protested Project Maven, a Pentagon project that required Google to help improve drone strikes, which prompted the company to rethink the government contract. The anonymous community platform Blind wanted to explore whether, if … Continue reading 65% Of Google Employees Surveyed Are In ‘Favor’ Of Censored China Search Engine
How Voice and Responsive Search Ads will Revolutionize Google Ads
Ashleigh Betvardeh — August 19, 2018 — August 19, 2018 In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry … Continue reading How Voice and Responsive Search Ads will Revolutionize Google Ads
Analytics 101 – Setting Up Proper Goals in Google Analytics
James Baker — August 17, 2018 — August 17, 2018 To make sure your business is on the right track toward growth, it’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to … Continue reading Analytics 101 – Setting Up Proper Goals in Google Analytics
Why Digital Marketers Should Pass Call Data into Google Ads
Derek Andersen — August 17, 2018 — August 17, 2018 janeb13 / Pixabay Google Ads — recently rebranded from Google AdWords — is a powerful, but extremely competitive digital advertising platform enabling marketers to run search, display, and video ad campaigns. In Q4 of 2017, the average CPC (cost per click) for Google Ads spiked … Continue reading Why Digital Marketers Should Pass Call Data into Google Ads
How to Run Video Ad Campaigns with Google Ads
Ana Gotter — August 17, 2018 Follow @ana_gotter — August 17, 2018 When most people hear the phrase “Google Ads,” their first thoughts immediately jump to the conventional search ads that will be displayed at the top of a user’s results pages. These are, without a doubt, an essential part of the Google ad platform. … Continue reading How to Run Video Ad Campaigns with Google Ads
Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows
Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows by Laurie Sullivan @lauriesullivan, August 16, 2018 Local citations — any mention of the company’s name, address and phone number in search results — not only helps people searching find the information needed, but also assists in ranking the business higher in search query results, … Continue reading Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows
What the Latest Google Algorithm Update Means For Your Website
Susan Gilbert — August 16, 2018 Follow @SusanGilbert — August 16, 2018 How Google Algorithm Changes Will Affect Your Websites As the latest Google algorithm updates roll out this month many are concerned whether their website ranking will be the same? It’s important first to recognize that keyword research and SEO are not dead. These … Continue reading What the Latest Google Algorithm Update Means For Your Website
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