by Laura Cole January 28, 2016January 28, 2016 While economic experts continue to forewarn of a global recession in 2016, small business markets around the world remain relatively positive. Take the U.S., for example, where 77% of small business-owners claim to have a positive commercial outlook for the year ahead and 72% of respondents believe … Continue reading Going it Alone: How to Self-Fund Your Small Business Start-Up
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Designing The Perfect Transactional Email: Going Above And Beyond With Templating
by Arnaud Breton December 3, 2015December 3, 2015 We all agree that email is an amazing channel to engage with our users (if not, start reading this). It’s a space where people get work done, communicate with their personal network and let brands in as well. On top of that, transactional emails drive four to … Continue reading Designing The Perfect Transactional Email: Going Above And Beyond With Templating
Robocallers Are Not Going To Like DialogTech’s New SpamSentry, But Marketers Might
The new technology for the phone attribution/conversion platform claims to block more than 99% of robocalls that pollute attribution stats. Barry Levine on November 12, 2015 You would probably rate a robocall during dinner as annoying. Now let’s suppose you’ve got a large marketing operation set up to field phone calls from an online ad … Continue reading Robocallers Are Not Going To Like DialogTech’s New SpamSentry, But Marketers Might
Going Viral: 6 Principles For Getting More Exposure On Social Media And Beyond
Sarah MatistaOctober 22, 2015 Word of mouth is one of the most effective (and least expensive) ways to get more exposure, more awareness, and ultimately more customers for your business. Even with the most costly advertising campaign, you won’t see a return on your investment if it doesn’t get people talking to each other and … Continue reading Going Viral: 6 Principles For Getting More Exposure On Social Media And Beyond
5 Things To Know Before Going Into A Job Interview
Personal Branding BlogOctober 5, 2015 You walk into the interview room and you are ready. You’re looking good, feeling confident, and ready to show off your skills. But then things start to go south. The interviewer isn’t smiling, he doesn’t seem that interested in what you have to say, and wait‑‑did he just yawn? Even … Continue reading 5 Things To Know Before Going Into A Job Interview
Going Beyond Google in Your SEO Efforts
Matthew SantosOctober 5, 2015 In many marketers’ minds, ‘search engine’ is synonymous with Google. And in many ways, that makes perfect sense: the search engine giant continues to dominate its industry, with a 60%+ market share that goes over 80% when taking into account only mobile searches. But of course, that market share also reveals … Continue reading Going Beyond Google in Your SEO Efforts
Going Beyond Engagement: Using Gamification to Build Customer Profiles
Luke StellaSeptember 23, 2015 With consumer attention becoming more and more difficult to command, and engagement proving to be the new standard for conversion, gamification is worth considering for any B2C business hungry to foster growth and a community where customers congregate. When a site or mobile application is gamified, users spend more time interacting … Continue reading Going Beyond Engagement: Using Gamification to Build Customer Profiles
A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native
Today’s savvy local businesses are breaking into content marketing, but is it enough? Columnist Will Scott explains why pay-to-play native advertising is the up-and-coming way for local businesses to gain traction when it comes to custom content. Will Scott on September 4, 2015 Yes, content marketing is definitely a buzzword. But all it really means … Continue reading A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native
Here’s Why That Expert Advice Isn’t Going to Fix Your Meetings
Sabrina AtienzaAugust 31, 2015 A good meeting is efficient, gets to the point and drives results in your team. The problem is many meetings don’t end up like that. They can drag on for hours, and attendees wilt like flowers as point after tangential point blows around the conference table like a tumbleweed. Have a … Continue reading Here’s Why That Expert Advice Isn’t Going to Fix Your Meetings
How to Win at Social Media Customer Service by Going the Extra Mile
Alleli AspiliAugust 18, 2015 According to the State of Customer Service Experience 2015 report released by The Northridge Group Inc., more than twice as many consumers use social media as the primary channel for making comments (8 percent), questions (7 percent) and complaints (6 percent) over problem resolution (2 percent). However, it also states that … Continue reading How to Win at Social Media Customer Service by Going the Extra Mile
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