Tag Archives: Goes

CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events

Manny Veiga July 31, 2020 Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and opportunities for networking, but the grand Las Vegas showcase that … Continue reading CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events

2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors. Amy Gesenhues on April 22, 2020  It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed. This year, MarTech Conference Chair Scott Brinker, and maker … Continue reading 2020 Marketing Technology Landscape features 8,000 tools, goes interactive

How to Rethink Content and Media Strategy if Your Event Goes Virtual

Elisabeth O’Donnell — April 13, 2020 Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change your original plan. In these situations, virtual events can still … Continue reading How to Rethink Content and Media Strategy if Your Event Goes Virtual

COVID-19 stories: Marketers, martech firms pivot as world goes online

Here are some encouraging stories from marketers who made quick changes to adapt. Wendy Almeida on March 31, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation. Here are some encouraging stories from … Continue reading COVID-19 stories: Marketers, martech firms pivot as world goes online

Parallel tracking goes live for Google Ads display campaigns May 1

Stay tuned for the launch date of parallel tracking for video campaigns. Ginny Marvin on April 29, 2019 After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for … Continue reading Parallel tracking goes live for Google Ads display campaigns May 1

5 Tips for Creating a Marketing Video That Goes Viral

Syed Balkhi — February 7, 2019 Follow @SyedBalkhi — February 7, 2019 Videos can spread like wildfire on social media today. From hilarious company commercials, to YouTube stars, to regular joes who capture a funny family moment; seemingly anyone has the capability of going viral in today’s video-obsessed culture. It may seem like just about … Continue reading 5 Tips for Creating a Marketing Video That Goes Viral