Tag Archives: Goals

To Get the Most Value From Your Agency Partners, Align on Goals, Not Solutions

Pete SenaJune 3, 2015 I love that companies come to my creative agency with big ideas about how to solve their business problem. But if you think of a brand-agency partnership like a marriage, sometimes these relationships are skipping over the messiness of getting to know each other first. Starting a relationship with a request … Continue reading To Get the Most Value From Your Agency Partners, Align on Goals, Not Solutions

3 Steps To Convert Business Goals Into Digital Marketing Actions

Vlad BodiMarch 20, 2015 Should I have a digital marketing strategy, or is it enough to just use some online tactics to take my business forward? Business owners are known to work in their company, solving operational tasks, more than they work on their company, defining strategic goals. It’s the routine of day-to-day tasks and … Continue reading 3 Steps To Convert Business Goals Into Digital Marketing Actions

Only 2.8% of B2B Enterprise Execs Believe Demand Generation Campaigns Achieve Their Goals [Study]

Carlos HidalgoMarch 20, 2015 ANNUITAS’ Enterprise B2B Demand Generation Research Study is a first of its kind in the Demand Generation industry The vast majority of Demand Generation campaigns aren’t meeting their goals, according to executives at leading B2B enterprises. In fact, only 2.8 percent of respondents in a recent survey conducted by Demand Generation … Continue reading Only 2.8% of B2B Enterprise Execs Believe Demand Generation Campaigns Achieve Their Goals [Study]

New Year, New Goals: Making The Right Resolutions For Your Small Business

Amy PerryFebruary 5, 2015 The year 2015 began just a few short weeks ago, and now is as good a time as any to prioritize your main goals for the year, or as it’s often referred, to make resolutions. Resolutions don’t always have to be drastic; they should be attainable. Start by evaluating your business’ … Continue reading New Year, New Goals: Making The Right Resolutions For Your Small Business