A martech stack featuring Movable Ink and Braze is critical to user engagement. Kim Davis on January 20, 2021 If you’re not familiar with “Healer,” “W” or “My Love From the Star,” and your heart doesn’t beat faster at the mention of Ji Chang-Wook, the chances are you’re not a fan of K-dramas. But there … Continue reading How Rakuten Viki is promoting K-drama to a global audience
Darren Low December 1, 2020 Global ad spend on social media has absolutely gone sky high in Q3. This is post-Covid, of course. However, there seems to be a real boost of confidence too. After the worldwide slowdown in March as COVID-19 spread, social media advertising seems to have had a shot in the arm. … Continue reading Global Social Media Ad Spend Rockets In Q3
Marlee Stein November 2, 2020 To say that 2020 has been eventful is a serious understatement. The year started off strong and promising, but quickly took a turn that no one could have predicted. A COVID-19 pandemic, instability within the economy, widespread protests against racial injustice and an “above normal” hurricane season are only *some … Continue reading A Global Pandemic: How to Adapt Your Social Media Strategy For Q4 of 2020
Initiative faces the challenge of gaining publisher and consumer adoption. Greg Sterling on October 15, 2020 A group of companies that includes Mozilla (Firefox) and DuckDuckGo launched a privacy initiative called Global Privacy Control (GPC). A new browser specification, it’s intended to simplify and expedite consumer privacy requests under the California Consumer Privacy Act (CCPA). … Continue reading Global Privacy Control group aims to succeed where ‘do not track’ failed
Dmytro Spilka October 15, 2020 As far as the formation of startups goes, 2020 might go down in history as one of the most uncertain years in which to set up a new business. However, that hasn’t stopped many historical examples of companies that have navigated the choppy waters of economic uncertainty to flourish as … Continue reading Navigating Choppy Waters: How to Successfully Launch an Online Startup During a Global Crisis
Jock Breitwieser September 16, 2020 In a previous article, we described some key considerations for managing social media during – and after COVID-19. As the ongoing COVID-19 crisis continues to push people to stay inside their homes, brick & mortar businesses are also taking their share of the damage due to the closures. But what … Continue reading How Digital Marketing Helps Businesses During the Global Pandemic
The Digital Era and Global Lockdown: See How These Industries Evolved Dana Kachan / 18 Aug 2020 The recent turbulence of Coronavirus made all of us rethink business life. Many industries have started incorporating profound transformation to overcome the recession. The metamorphosis includes day-to-day operations to the business processes of vital importance. Businesses have … Continue reading The Digital Era and Global Lockdown: See How These Industries Evolved
Mikel Bruce July 31, 2020 We live in a global business climate, so unless your business is intentionally localized, your website will most likely have web visitors from around the world. If you aren’t considering those global visitors in the design & messaging of the site, you could be unknowingly creating a poor user experience, … Continue reading Building Your Website to Meet a Global Audience
Dhruv Mehta July 24, 2020 With inflation and increased competition, it is vital to reduce the cost of the final product while maintaining quality. Practically speaking, it’s impossible to cut the cost involved in core technical and non-technical activities. The only thing left to experiment is Supply Chain. As an entrepreneur or CEO of a … Continue reading How AI is Transforming Global Supply Chain Management
Chris Wells July 9, 2020 I launched a small start-up in the middle of the COVID-19 crisis. Has it been 100% straightforward? No. But then when is it ever? That said, some of my experiences have been unexpectedly positive compared to what it was like to launch a new business pre-pandemic. That is why I … Continue reading 10 Reasons Why a Global Pandemic Might Be a Good Time to Launch a Business
