Why Mac Became So Special To Lenovo’s Global SEO Lead by Laurie Sullivan , Staff Writer @lauriesullivan, June 4, 2025 Prompt engineering has become the key to training AI large language models (LLMs) on internal data sources, rather than having it rely on data with inherent bias found across the web. “Some of the prompts we … Continue reading Why Mac The Chatbot Became So Special To Lenovo’s Global SEO Lead
March 10, 2025 The challenges and advantages of managing global teams BY Sagar Khatri Today, no matter where you are in the world, it’s not unusual to find yourself working alongside an analyst from Amsterdam, a strategist from San Francisco, or a designer from Dubai. As companies look increasingly further afield for workers, they unlock a … Continue reading The challenges and advantages of managing global teams
March 01, 2025 This French company made life-saving food cheaper and boosted global nutrition BY The Conversation About 19 million children under 5 around the world suffer from severe acute malnutrition every year. This life-threatening condition kills 400,000 of them—that’s one child every 10 seconds. These numbers are staggering, especially because a lifesaving treatment has existed … Continue reading This French company made life-saving food cheaper and boosted global nutrition
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market. Anu Adegbola on December 9, 2024 The global advertising market is set to exceed $ 1 trillion in revenue for the first time in 2024, according to a … Continue reading Global ad revenue to top $1 trillion, dominated by Google and Meta
November 21, 2024 X’s former head of global affairs takes job with Musk rival Sam Altman Nick Pickles will be the chief policy officer for Sam Altman’s Tools for Humanity. BY Reuters Nick Pickles, the former head of global affairs at Elon Musk’s social media platform X, is joining forces with one of Musk’s rivals, … Continue reading X’s former head of global affairs takes job with Musk rival Sam Altman
November 19, 2024 Global job recruitment is up in these 3 sectors Hiring for professional roles sees a boost in Q4. BY Reuters Major global companies have boosted hiring for professional roles as they enter the final quarter of the year, especially in retail, technology and healthcare, but demand for financial services recruits is more sluggish, … Continue reading Global job recruitment is up in these 3 sectors
Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2024 How do you dip into nostalgia and update something as powerful and influential as the 1991 tagline “Maybe It’s Maybelline” to use globally in 2024 when strangers have so much influence over feelings and opinions … Continue reading How Maybelline Updated Its Jingle For TikTok Era To Cross Global Boundaries, Generations
Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies. Chris Wood on October 4, 2024 Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These … Continue reading Zeta Global unveils connected mobile experience and AI agents
PR isn’t just about spinning a yarn; it’s about weaving a brand’s story into the fabric of society. Eric Dates on September 26, 2024 This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is … Continue reading Why public relations is thriving in today’s global marketing mix
August 31, 2024 Why platform stations are better than satellites for global internet connectivity Platform stations would be faster, more cost-effective, and more flexible than satellite-based systems. BY The Conversation About one-third of the global population, around 3 billion people, don’t have access to the internet or have poor connections because of infrastructure limitations, economic disparities, … Continue reading Why platform stations are better than satellites for global internet connectivity
