Tag Archives: Global

CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform

CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform by Karlene Lukovitz  @KLmarketdaily, May 11, 2023 Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted for just 31% of total … Continue reading CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform

How to outsource link building: Benefits and tips to follow by Admix Global

Boost your SEO strategy with this guide to outsourcing link building for better website visibility. Admix Global on April 26, 2023    Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you … Continue reading How to outsource link building: Benefits and tips to follow by Admix Global

Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth

Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth

Microsoft Chief People Officer: We are experiencing a global human energy crisis

By Kathleen Hogan March 30, 2023   At the heart of any organization, people are the driving force.  And the past few years have not been easy on any of us. The pandemic, ongoing global unrest, and an unstable economy, among other significant changes, have challenged workers in ways like never before.  Today, I believe … Continue reading Microsoft Chief People Officer: We are experiencing a global human energy crisis

Uncover the latest global consumer attitudes and trends by Digital Marketing Depot

Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs. Digital Marketing Depot on March 16, 2023 at 10:24 am | Reading time: 1 minute Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the … Continue reading Uncover the latest global consumer attitudes and trends by Digital Marketing Depot

TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy

TransUnion Rebrands, Explains ‘Tru’ Strategy by Laurie Sullivan  @lauriesullivan, February 22, 2023 TransUnion has announced the rebrand of its global data-solutions business, combining thousands of business-to-businesses (B2B) product lines into seven. The move follows the acquisitions of Neustar and Sontiq in December 2021. The new name of the product group is Tru. The agency Bluegreen helped … Continue reading TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy

Amazon Executive Joins LoopMe As First Global Chief Revenue Officer

Amazon Executive Joins LoopMe As First Global Chief Revenue Officer by Laurie Sullivan  @lauriesullivan, February 2, 2023 LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on Thursday. The company appointed Lisa Coffey as its first global chief revenue officer, and Andy Sophocli as associate vice president, partnerships EMEA, … Continue reading Amazon Executive Joins LoopMe As First Global Chief Revenue Officer

Twitter has reportedly laid off more of its global content moderation team

Elon Musk gives employees two days to commit to ‘hardcore’ Twitter or lose their jobs   Mariella Moon @mariella_moon   Twitter might lose even more employees following the mass layoffs that halved its workforce and shortly after the company fired engineers who publicly called out its new owner. According to The Washington Post, Elon Musk … Continue reading Twitter has reportedly laid off more of its global content moderation team

Kantar Launches Global Connected Data Solutions Team

Kantar Launches Global Connected Data Solutions Team by Steve McClellan  @mp_mcclellan, December 23, 2022 Media and marketing analytics firm Kantar has formed what it is calling its Global Connected Data Solutions Team within its Profiles division. The team is led by Jason Dodge as managing director, and will be dedicated to helping advertisers maximize first-party data usage … Continue reading Kantar Launches Global Connected Data Solutions Team