CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform by Karlene Lukovitz @KLmarketdaily, May 11, 2023 Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted for just 31% of total … Continue reading CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform
Tag Archives: Global
How to outsource link building: Benefits and tips to follow by Admix Global
Boost your SEO strategy with this guide to outsourcing link building for better website visibility. Admix Global on April 26, 2023 Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you … Continue reading How to outsource link building: Benefits and tips to follow by Admix Global
Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth
Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth
How the Milwaukee Bucks built a thriving global brand
By Christopher Cason April 08, 2023 Heading into next week’s playoffs, the Milwaukee Bucks have the best record in the NBA. They posted this season’s longest winning streak (16 games), and they’ve gone about their business without the drama that makes for headlines and fuels talking-head debate shows. As the Bucks pursue their … Continue reading How the Milwaukee Bucks built a thriving global brand
Microsoft Chief People Officer: We are experiencing a global human energy crisis
By Kathleen Hogan March 30, 2023 At the heart of any organization, people are the driving force. And the past few years have not been easy on any of us. The pandemic, ongoing global unrest, and an unstable economy, among other significant changes, have challenged workers in ways like never before. Today, I believe … Continue reading Microsoft Chief People Officer: We are experiencing a global human energy crisis
Uncover the latest global consumer attitudes and trends by Digital Marketing Depot
Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs. Digital Marketing Depot on March 16, 2023 at 10:24 am | Reading time: 1 minute Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the … Continue reading Uncover the latest global consumer attitudes and trends by Digital Marketing Depot
TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy
TransUnion Rebrands, Explains ‘Tru’ Strategy by Laurie Sullivan @lauriesullivan, February 22, 2023 TransUnion has announced the rebrand of its global data-solutions business, combining thousands of business-to-businesses (B2B) product lines into seven. The move follows the acquisitions of Neustar and Sontiq in December 2021. The new name of the product group is Tru. The agency Bluegreen helped … Continue reading TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy
Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
Amazon Executive Joins LoopMe As First Global Chief Revenue Officer by Laurie Sullivan @lauriesullivan, February 2, 2023 LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on Thursday. The company appointed Lisa Coffey as its first global chief revenue officer, and Andy Sophocli as associate vice president, partnerships EMEA, … Continue reading Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
Twitter has reportedly laid off more of its global content moderation team
Elon Musk gives employees two days to commit to ‘hardcore’ Twitter or lose their jobs Mariella Moon @mariella_moon Twitter might lose even more employees following the mass layoffs that halved its workforce and shortly after the company fired engineers who publicly called out its new owner. According to The Washington Post, Elon Musk … Continue reading Twitter has reportedly laid off more of its global content moderation team
Kantar Launches Global Connected Data Solutions Team
Kantar Launches Global Connected Data Solutions Team by Steve McClellan @mp_mcclellan, December 23, 2022 Media and marketing analytics firm Kantar has formed what it is calling its Global Connected Data Solutions Team within its Profiles division. The team is led by Jason Dodge as managing director, and will be dedicated to helping advertisers maximize first-party data usage … Continue reading Kantar Launches Global Connected Data Solutions Team