Kantar Launches Global Connected Data Solutions Team by Steve McClellan @mp_mcclellan, December 23, 2022 Media and marketing analytics firm Kantar has formed what it is calling its Global Connected Data Solutions Team within its Profiles division. The team is led by Jason Dodge as managing director, and will be dedicated to helping advertisers maximize first-party data usage … Continue reading Kantar Launches Global Connected Data Solutions Team
Tag Archives: Global
Workplace violence and harassment are rampant global issues, says landmark UN report
By Clint Rainey December 07, 2022 Almost a quarter of all workers worldwide have experienced some version of violence or harassment while on the job, according to a new UN report that marks, ostensibly, the first such global survey on the prevalence of this problem. From the data gathered, it declares that the problem is … Continue reading Workplace violence and harassment are rampant global issues, says landmark UN report
Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change by Laurie Sullivan @lauriesullivan, December 21, 2022 Founding AdTechCares partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, and Smartly.io are launching a campaign to curb misinformation on climate change through advertising formats. The 50 AdTechCares partners worked with Project Drawdown, a … Continue reading Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
YouTube Launches Global Target Frequency Feature
YouTube Launches Global Target Frequency Feature by Laurie Sullivan @lauriesullivan, November 10, 2022 YouTube has introduced a global target frequency goal option for video campaigns that allows advertisers to select a goal of up to four weeks. The platform will then optimize toward the reach and goal. This is an extension of a feature launched … Continue reading YouTube Launches Global Target Frequency Feature
How to Survive a Global Recession: Lessons Learned from Covid-19
How to Survive a Global Recession: Lessons Learned from Covid-19 What started out as rumors of a global recession seems to be more likely than most of us thought possible. We were being told, after all, that the economy was ‘bouncing back nicely’ after it took a hit during the last two years of a … Continue reading How to Survive a Global Recession: Lessons Learned from Covid-19
Global Gender Gap 2022: These 10 countries are closest to parity (America doesn’t make the top 25)
By Michael Grothaus July 12, 2022 The World Economic Forum has released its 2022 report on the global gender gap. The annual report examines four main metrics of gender parity: economic participation and opportunity, educational attainment, health and survival, and political empowerment. The more parity between males and females in these areas results in a higher … Continue reading Global Gender Gap 2022: These 10 countries are closest to parity (America doesn’t make the top 25)
Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls
Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls by Karlene Lukovitz @KLmarketdaily, July 15, 2022 Despite slowing growth for leading subscription video-on-demand (SVOD) services in North America in particular, these subs grew by 17.7% to 1.34 billion on a global basis in 2021, according to a report from … Continue reading Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls
Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Yahoo And Hivestack Announce Global Programmatic DOOH Partnership by Laurie Sullivan @lauriesullivan, May 26, 2022 Yahoo announced a partnership with Hivestack, an independent programmatic digital out-of-home (DOOH) ad-tech company, that will help boost programmatic digital out of home (DOOH) cross-channel media campaigns globally. Yahoo’s omnichannel demand-side platform (DSP), through the partnership, will integrate into Hivestack’s … Continue reading Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
CTV overtakes mobile for global ad impressions
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions. Kim Davis on May 11, 2022 CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report … Continue reading CTV overtakes mobile for global ad impressions
Revolutionary changes in transportation could slow global warming—if they’re done right, IPCC says
By Alan Jenn April 09, 2022 Around the world, revolutionary changes are under way in transportation. More electric vehicles are on the road, people are taking advantage of sharing mobility services, such as Uber and Lyft, and the rise in telework during the COVID-19 pandemic has shifted the way people think about commuting. … Continue reading Revolutionary changes in transportation could slow global warming—if they’re done right, IPCC says
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