Tag Archives: Global

Rebuilding After a Global Pandemic? Use Honesty and Integrity, and Trust Your Ability to Deliver

Daniel Burrus June 1, 2021 Global lockdowns, a dangerous virus, a tumultuous election, social distancing and masks versus no masks; 2020 was an uncertain year to say the least. With the diverse set of issues we faced having lost our sense of normalcy, one that affected everyone was an unfamiliar breach of trust. The world … Continue reading Rebuilding After a Global Pandemic? Use Honesty and Integrity, and Trust Your Ability to Deliver

Email Marketing Localization: How to Optimize Your Global Email Strategy

Mary Dolan April 6, 2021 Here’s a confession: I’m tired of being at home. Don’t get me wrong, I love my city. But not being able to travel to other cities or countries for so long is more than a little difficult. If you’re anything like us, you’ve probably been daydreaming about visiting other countries … Continue reading Email Marketing Localization: How to Optimize Your Global Email Strategy

How Going Global From the Get-Go Can Help You Grow a More Sustainable Business

Jason VandeBoom March 30, 2021 Many new and scaling companies take an all-or-nothing approach to global growth, believing there’s no point in expansion until “you’re ready” with the currency, the website translation and the team in place. But sustainable international growth should be part of your company’s DNA from the start and not just something … Continue reading How Going Global From the Get-Go Can Help You Grow a More Sustainable Business

How Rakuten Viki is promoting K-drama to a global audience

A martech stack featuring Movable Ink and Braze is critical to user engagement. Kim Davis on January 20, 2021  If you’re not familiar with “Healer,” “W” or “My Love From the Star,” and your heart doesn’t beat faster at the mention of Ji Chang-Wook, the chances are you’re not a fan of K-dramas. But there … Continue reading How Rakuten Viki is promoting K-drama to a global audience

A Global Pandemic: How to Adapt Your Social Media Strategy For Q4 of 2020

Marlee Stein November 2, 2020 To say that 2020 has been eventful is a serious understatement. The year started off strong and promising, but quickly took a turn that no one could have predicted. A COVID-19 pandemic, instability within the economy, widespread protests against racial injustice and an “above normal” hurricane season are only *some … Continue reading A Global Pandemic: How to Adapt Your Social Media Strategy For Q4 of 2020

Global Privacy Control group aims to succeed where ‘do not track’ failed

Initiative faces the challenge of gaining publisher and consumer adoption. Greg Sterling on October 15, 2020  A group of companies that includes Mozilla (Firefox) and DuckDuckGo launched a privacy initiative called Global Privacy Control (GPC). A new browser specification, it’s intended to simplify and expedite consumer privacy requests under the California Consumer Privacy Act (CCPA). … Continue reading Global Privacy Control group aims to succeed where ‘do not track’ failed

Navigating Choppy Waters: How to Successfully Launch an Online Startup During a Global Crisis

Dmytro Spilka October 15, 2020 As far as the formation of startups goes, 2020 might go down in history as one of the most uncertain years in which to set up a new business. However, that hasn’t stopped many historical examples of companies that have navigated the choppy waters of economic uncertainty to flourish as … Continue reading Navigating Choppy Waters: How to Successfully Launch an Online Startup During a Global Crisis

How Digital Marketing Helps Businesses During the Global Pandemic

Jock Breitwieser September 16, 2020 In a previous article, we described some key considerations for managing social media during – and after COVID-19. As the ongoing COVID-19 crisis continues to push people to stay inside their homes, brick & mortar businesses are also taking their share of the damage due to the closures. But what … Continue reading How Digital Marketing Helps Businesses During the Global Pandemic