Sportradar acquires IMG ARENA to boost global sports data expansion efforts Ross Kilvington Suswati Basu Sports technology company Sportradar has completed the acquisition of IMG ARENA. This acquisition includes the rights to IMG ARENA’s global sports betting portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. IMG ARENA is a … Continue reading Sportradar acquires IMG ARENA to boost global sports data expansion efforts
Athena from Zeta brings voice-powered intelligence straight into marketing workflows. Mike Pastore on October 10, 2025 Zeta Global introduced a natural language AI agent this week, personalizing the digital workspace for marketers using the Zeta platform. Known as Athena by Zeta, the company calls it a “superintelligent” agent with access to Zeta’s data cloud … Continue reading Zeta Global unveils ‘superintelligent,’ natural language AI agent
How to set up GA4 cross-domain tracking for global and multi-brand sites Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey. October 3, 2025 Google Analytics 4 (GA4) is built to unify data across domains, devices and platforms — giving marketers a … Continue reading How to set up GA4 cross-domain tracking for global and multi-brand sites
Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move. Mike Pastore on September 30, 2025 Zeta Global announced Tuesday it entered into a definitive agreement to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker and Grow. … Continue reading Zeta Global acquires enterprise software business from Marigold
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision. DoorDash on August 26, 2025 Retail media networks are projected to be worth $ 179.5 billion by 2025, but capturing share and achieving long-term success won’t hinge solely on growing their customer base. With over 200 retail media networks now … Continue reading Global expansion and hyperlocal focus redefine the next chapter of retail media networks by DoorDash
Trump will end the de minimis exemption for low-cost global shipments Many international purchases will be getting more expensive. Anna Washenko Wed, July 30, 2025 REUTERS / Reuters President Donald Trump’s latest economic move is to halt the de minimis exemption, a provision that made international shipments of low-value items cheaper. When the exemption ends … Continue reading Trump will end the de minimis exemption for low-cost global shipments
Why Mac Became So Special To Lenovo’s Global SEO Lead by Laurie Sullivan , Staff Writer @lauriesullivan, June 4, 2025 Prompt engineering has become the key to training AI large language models (LLMs) on internal data sources, rather than having it rely on data with inherent bias found across the web. “Some of the prompts we … Continue reading Why Mac The Chatbot Became So Special To Lenovo’s Global SEO Lead
March 10, 2025 The challenges and advantages of managing global teams BY Sagar Khatri Today, no matter where you are in the world, it’s not unusual to find yourself working alongside an analyst from Amsterdam, a strategist from San Francisco, or a designer from Dubai. As companies look increasingly further afield for workers, they unlock a … Continue reading The challenges and advantages of managing global teams
March 01, 2025 This French company made life-saving food cheaper and boosted global nutrition BY The Conversation About 19 million children under 5 around the world suffer from severe acute malnutrition every year. This life-threatening condition kills 400,000 of them—that’s one child every 10 seconds. These numbers are staggering, especially because a lifesaving treatment has existed … Continue reading This French company made life-saving food cheaper and boosted global nutrition
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market. Anu Adegbola on December 9, 2024 The global advertising market is set to exceed $ 1 trillion in revenue for the first time in 2024, according to a … Continue reading Global ad revenue to top $1 trillion, dominated by Google and Meta
