Tag Archives: Global

Levi’s layoffs: The jeans giant is cutting its global workforce by up to 15%

By Associated Press January 26, 2024 NEW YORK (AP) — Denim giant Levi Strauss & Co. said Thursday that it’s slashing its global corporate workforce by 10% to 15% in the first half of the year as part of a two-year restructuring plan that seeks to cut costs and simplify its operations. The company employed … Continue reading Levi’s layoffs: The jeans giant is cutting its global workforce by up to 15%

Apple ends Samsung’s decade-plus run as global smartphone shipment leader

Apple ends Samsung’s decade-plus run as global smartphone shipment leader It’s the first time Apple has held the top spot. Sarah Fielding Updated Tue, Jan 16, 2024 Apple The year 2023 turned out to be a big one for Apple’s iPhone. First, it got rid of the longstanding lightning port, and now reports indicate that … Continue reading Apple ends Samsung’s decade-plus run as global smartphone shipment leader

Infobip partners with Community to launch a global messaging offering

A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences. Kim Davis on December 12, 2023 Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. U.S.-based Community will have an opportunity to … Continue reading Infobip partners with Community to launch a global messaging offering

How Kendrick Lamar and Global Citizen are putting Africa on the map of touring musicians

  By KC Ifeanyi December 07, 2023 For a major artist like Kendrick Lamar, dropping a new album is an event in its own right—and where an artist chooses to do it can carry some weight. So when the L.A.-based rapper journeyed all the way to Accra, Ghana, for the release of 2022’s Mr. Morale … Continue reading How Kendrick Lamar and Global Citizen are putting Africa on the map of touring musicians

Unleashing Women Entrepreneurs: Boosting Global Economy

Unleashing Women Entrepreneurs: Boosting Global Economy Deanna Ritchie / Sep 27, 2023   On 21 September 2023, the United Nations (UN) demonstrated its commitment to inclusive funding by highlighting the importance of empowering female entrepreneurs to achieve gender equality and stimulate global economic growth. This undertaking includes implementing targeted measures that close the gender divide … Continue reading Unleashing Women Entrepreneurs: Boosting Global Economy

Why global brands are flooding European football leagues

U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends. Chris Wood on August 17, 2023 The “big five” European football leagues (called “soccer” in the U.S. and nowhere else) have secured more brand sponsorships than ever before. Combined, the leagues are close to … Continue reading Why global brands are flooding European football leagues

Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’

Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’ by Laurie Sullivan  @lauriesullivan, August 15, 2023 Teads, a global media platform, and Lumen Research, which focuses on attention, have been working to expand attention-measurement research to deliver consistent data to advertisers. On Tuesday the companies will announce findings in a study on global analysis … Continue reading Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’

CTV Drove 50% Of Global Ad Impressions For Retailers In 2022

CTV Drove 50% Of Global Ad Impressions For Retailers In 2022 by Karlene Lukovitz  @KLmarketdaily, July 6, 2023 Connected TV solidified its dominance of advertising video impressions among retail advertisers globally in 2022, generating 50% of these impressions, according to Innovid’s latest report on retail advertising trends.  That was virtually flat with 2021’s 52%, and … Continue reading CTV Drove 50% Of Global Ad Impressions For Retailers In 2022

TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal

TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz  @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal