Tag Archives: Global

5 Ways Website Localization Can Help Businesses Achieve Global Goals

Naman Nepal — January 14, 2017 Follow @bloggermonk— January 14, 2017 With an increasingly higher number of people joining the internet community, it has become an absolute necessity to build websites for a global audience in 2017 and beyond. However, many website owners still don’t realize the importance of website localization and aren’t doing it … Continue reading 5 Ways Website Localization Can Help Businesses Achieve Global Goals

Localizing Corporate Philanthropy Efforts on a Global Scale

Liz Bardetti — January 11, 2017 — January 11, 2017 Creating a corporate social responsibility program is something today’s businesses take very seriously. Blame it on the uprising of technology and social media or even the increase of Millennials in the workplace. Today’s employees and candidates are watching the actions of organizations, expecting to see … Continue reading Localizing Corporate Philanthropy Efforts on a Global Scale

Global content marketing: It’s gonna be big!

Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she’s learned about challenges and best practices as marketers seek to expand upon their successes. Rebecca Lieb on November 22, 2016   For the past few months, I’ve been interviewing content marketing executives at global enterprises … Continue reading Global content marketing: It’s gonna be big!

Global Citizen Forgoes Search Opportunity, Capitalizes On Social

by Laurie Sullivan, Staff Writer @lauriesullivan, October 28, 2016 ‘Tis the season to do good for others — even those who are too busy during the rest of the year. We all have our own motivations for helping others, but one company in particular continues to motivate Millennials to become “do-gooders” through social interactions. The … Continue reading Global Citizen Forgoes Search Opportunity, Capitalizes On Social

Translation for Global B2B Ecommerce

by Jen Horner Follow @mtmlinguasoftSeptember 28, 2016 Pro tip: Indicate languages; don’t use flags. Online B2B sales are growing rapidly at home and overseas. Scalability of cloud platforms, constant mobile access, and the changing demographics of B2B buyers will accelerate the move to e-commerce. As industry, logistics, and warehousing become automated, purchasing will be expected … Continue reading Translation for Global B2B Ecommerce

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

by Charles WhitemanSeptember 8, 2016 The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges … Continue reading Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Why You Need A Total Solution For Your Global eCommerce Order Fulfillment

by Christopher Moore July 2, 2016 Follow @cjmooreJuly 2, 2016 Are you currently working with a fulfillment centre, and if so, are they offering you the right kind of service? Although delegation will free up more of your time, if your international outsourcing isn’t a total end-to-end solution, you could be hurting your business. Instead … Continue reading Why You Need A Total Solution For Your Global eCommerce Order Fulfillment