Tag Archives: give

MMA’s Brand As Performance Framework Should Give Marketers Relief

Branding Engagement

MMA’s Brand As Performance Framework Should Give Marketers Relief by Laurie Sullivan , Staff Writer, October 2, 2025 The Brand as Performance (BaP) framework finally gives marketers a tool to “stop defending their budgets — and start demonstrating their real-world impact,” according to a white paper released Thursday by TransUnion.  The whitepaper, Brand as Performance: … Continue reading MMA’s Brand As Performance Framework Should Give Marketers Relief →

Interactive emails give your sales funnel a competitive edge

Email Marketing Strategy

Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools. Alexander Melone on July 1, 2025       Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your … Continue reading Interactive emails give your sales funnel a competitive edge →

OpenAI: Are Advertisers Ready To Give Up Control As Models Defy Shutdowns?

Open Artificial Intelligence

AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control? by Laurie Sullivan , Staff Writer @lauriesullivan, May 28, 2025 OpenAI’s latest ChatGPT model disobeyed human instructions to shut down during a test by researchers. I wonder… what if AI refused to alter ad campaigns based on data the models believed could produce better results? Advertisers … Continue reading OpenAI: Are Advertisers Ready To Give Up Control As Models Defy Shutdowns? →

Your subscribers are tired and distracted, so give them less and they’ll love you more

Subscription Management

With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing. Natalie Jackson on April 25, 2025   The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating … Continue reading Your subscribers are tired and distracted, so give them less and they’ll love you more →

Nippon Steel won’t give up on its U.S. Steel takeover deal despite strong pushback

Mergers and Acquisitions

Nippon Steel’s transaction has faced stiff resistance from politicians, including Biden and Trump, and the United Steelworkers, a major labor group. BY Reuters Japan’s Nippon Steel is committed to its $15 billion acquisition of U.S. Steel and is confident of completing it by year-end, a senior executive said, despite strong U.S. opposition including from President-elect Donald … Continue reading Nippon Steel won’t give up on its U.S. Steel takeover deal despite strong pushback →

RKLB stock soars by 50% as Rocket Lab looks to give SpaceX a run for its money

Stock Market

November 13, 2024 RKLB stock soars by 50% as Rocket Lab looks to give SpaceX a run for its money The aerospace manufacturer is the new hottest rocket maker after it reported stellar third-quarter earnings. BY Jennifer Mattson Shares of Rocket Lab USA (NASDAQ: RKLB), an aerospace manufacturer and launch-service provider, were up 50% in midday … Continue reading RKLB stock soars by 50% as Rocket Lab looks to give SpaceX a run for its money →

How to give a presentation that doesn’t feel cheesy or self-serving 

Presentation Skills

 June 06, 2024 How to give a presentation that doesn’t feel cheesy or self-serving  An expert shares four steps that can help you give a more authentic and impactful presentation. BY Kris Flegg When presenting in front of an audience, you’ll probably think about what you want to gain—and that’s okay. You’ve got a sale to … Continue reading How to give a presentation that doesn’t feel cheesy or self-serving  →

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