by Sally McGraw June 19, 2016June 19, 2016 You may read the title and think, “Psh, marketing as a selfless act? I don’t think so.” But hear me out on this one. A colleague recently introduced me to the idea of marketing as education and sales as service, and I’m warming to the idea. Here’s … Continue reading Can an Email Newsletter Be a Selfless Gift to Subscribers?
Tag Archives: Gift
A Holiday Gift: 5 Sources Of Great Marketing Motivation
Columnist Scott Rayden highlights the the people, books and videos that have inspired him in his marketing career in the hopes that they can encourage and motivate you, as well. Scott Rayden on December 24, 2015 With the holidays quickly approaching, I thought I would get into the giving spirit and take a different approach … Continue reading A Holiday Gift: 5 Sources Of Great Marketing Motivation
How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
Want Big Sales This Holiday Season? Target the Corporate Gift Market
Gail OliverAugust 27, 2015 If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute (ASI), last year companies were planning to spend $ 43 … Continue reading Want Big Sales This Holiday Season? Target the Corporate Gift Market
Building Relationships in Your Network: How a $20 Gift Can Have a Huge Impact
Zvi BandMarch 26, 2015 We believe relationships power great businesses. So our team at Contactually is always working on how we can help empower great relationships, through proven and new methods. We’ve heard of Basketball Diplomacy — how about Basketball Relationships? Hmm, maybe not as news-worthy or “diplomatic,” but along the same lines for relationship … Continue reading Building Relationships in Your Network: How a $20 Gift Can Have a Huge Impact
Making Your List? Check Your Gift Card Strategy Twice.
Caitlin King December 24, 2014 With Black Friday and Cyber Week behind us and Christmas only a week away, many retailers are focused on driving key promotions before shipping deadlines expire. The United States Post Office will be delivering packages seven days a week, through Christmas Day, to make sure those presents find their way … Continue reading Making Your List? Check Your Gift Card Strategy Twice.
4 Brands Using Holiday Pinterest Gift Ideas To Create Sales
Megan Biondi December 20, 2014 Tis’ the season for pinning! Whether you are looking for a DIY ornament project or need the recipe to your favorite treat, Pinterest is one social media platform that allows you to easily find both. Beyond crafting and cooking, Pinterest is also one of the top resources for shopping … Continue reading 4 Brands Using Holiday Pinterest Gift Ideas To Create Sales
SEO Holiday Guide (Part 2)
Eric Seal December 9, 2014 Last week, we introduced you to the SEO Holiday Gift Guide, or, basically, what you can do for Google this Holiday season. We covered the basic gifts your site can present to Google to make the search engine happy. Fresh content, title tags & meta descriptions, a sitemap, robots … Continue reading SEO Holiday Guide (Part 2)
Is Your Business Gift Idea Destined For Greatness or Disaster?
Ian Altman December 2, 2014 When you receive gifts from your vendors, do they end up as a cherished part of your life, or do they quickly find their way into the trash can? As we enter the holiday season, it is a natural time to consider gifts for your clients (oh – and … Continue reading Is Your Business Gift Idea Destined For Greatness or Disaster?
Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers
Stephanie Ashton November 17, 2014 With the holidays fast approaching, customers have already begun preparing their shopping lists and checking them twice. However, amidst the holiday hustle and bustle, shopping can sometimes be regarded as a chore, with friends and family making the yearly trek to their neighborhood malls, or spending hours carefully selecting the … Continue reading Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers