Here are some suggestive gifting strategies for a brand’s non-consumer during this season’s narrow window of holiday shopping. Sharon Joseph on November 21, 2019 It’s not uncommon to see brands dedicate 365 days of their customer experience strategies to their buyers’ consumer behavior. But to sustain impactful CX in our competitive digital age, brands this … Continue reading Gifter CX: How to make a play for gift givers this holiday shopping season
Shauna Ward — October 21, 2019 Follow @wardshn What if I told you right now to go buy a thoughtful gift for your boss, your sister’s new boyfriend, or your eight-year-old niece? Would you know exactly what to get them? If you’re like most people, the answer is a resounding no. Shopping for gifts is … Continue reading How to Create Gift Guides That Increase Ecommerce Sales
Markus Linder — October 10, 2018 Follow @markuslinder — October 10, 2018 It’s October, and you know what that means. The countdown to get your stores ready for the holiday season is on. What is often dubbed the „the most wonderful time of the year” is also a time that’s fraught with stress for many. … Continue reading How To Boost Your 2018 E-Commerce Holiday Sales with Gift Finders
Julie Chomiak — November 3, 2016 — November 3, 2016 It seems counter-intuitive, but client gift giving is actually good for business, especially small businesses. Even though money is being spent, the returns always exponentially outweigh the initial spend. These small tokens of appreciation go a long way in building relationships and customer loyalty. With … Continue reading Gifts Welcome: How Client Gift Giving Is Good For Business
by Sally McGraw June 19, 2016June 19, 2016 You may read the title and think, “Psh, marketing as a selfless act? I don’t think so.” But hear me out on this one. A colleague recently introduced me to the idea of marketing as education and sales as service, and I’m warming to the idea. Here’s … Continue reading Can an Email Newsletter Be a Selfless Gift to Subscribers?
Columnist Scott Rayden highlights the the people, books and videos that have inspired him in his marketing career in the hopes that they can encourage and motivate you, as well. Scott Rayden on December 24, 2015 With the holidays quickly approaching, I thought I would get into the giving spirit and take a different approach … Continue reading A Holiday Gift: 5 Sources Of Great Marketing Motivation
by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
Gail OliverAugust 27, 2015 If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute (ASI), last year companies were planning to spend $ 43 … Continue reading Want Big Sales This Holiday Season? Target the Corporate Gift Market
Zvi BandMarch 26, 2015 We believe relationships power great businesses. So our team at Contactually is always working on how we can help empower great relationships, through proven and new methods. We’ve heard of Basketball Diplomacy — how about Basketball Relationships? Hmm, maybe not as news-worthy or “diplomatic,” but along the same lines for relationship … Continue reading Building Relationships in Your Network: How a $20 Gift Can Have a Huge Impact
Caitlin King December 24, 2014 With Black Friday and Cyber Week behind us and Christmas only a week away, many retailers are focused on driving key promotions before shipping deadlines expire. The United States Post Office will be delivering packages seven days a week, through Christmas Day, to make sure those presents find their way … Continue reading Making Your List? Check Your Gift Card Strategy Twice.