To make up for falling organic reach on Facebook, major brands are shifting their allegiance to the photo-sharing app, report by L2 and Olapic finds. Martin Beck on March 12, 2015 Chukcha / Shutterstock.com Brands are now posting more content to Instagram than they are on Facebook, according to a new report by research firm … Continue reading Report: Instagram Now Getting More Brand Posts Than Facebook
Paul MorrisMarch 11, 2015 This is quite possibly one of the most important questions you should be asking yourself as a website or business owner…..and probably of your SEO agency too! What’s the point of pouring money into a search engine marketing campaign if you’re not going to understand what benefit it’s giving you? And … Continue reading How Do I Know If I’m Getting Value From SEO?
Justin WilsonMarch 10, 2015 Twitter is a great social network – due to the vast number of accounts (288m monthly active users) and tweets (500m posted per day), there is always something interesting happening there, and is the best network to see people’s reactions to live events, everything from sporting events to breaking news to … Continue reading 10 Signs You’re Getting Twitter Wrong
Yelp will prompt users to write reviews after an offer-driven check-in. Greg Sterling on March 6, 2015 At the LSA-SMX West Local Search Advantage Workshop this week, Yelp’s Luther Lowe offered a number of “white hat tips” for marketers on reputation management and reviews. There was one gem that I was totally unaware of: “incentivized … Continue reading Incentivized Check-ins: A “White-Hat” Trick For Getting More Reviews On Yelp
Alessandra CeresaFebruary 26, 2015 Agility and adaptability are two critical characteristics of any business that wants to survive in our fast and ever changing business environment. The constant influx of new technologies help businesses run more effectively, however organizations can experience some short-term pain if new systems are not introduced properly into the organization as … Continue reading Getting Your Team Onboard with New Technology
Rick LepsingerFebruary 21, 2015 Does your team experience high levels of stress and frustration in the quest to get things done? Executing your strategic plan doesn’t have to be this hard. If it is, your team is most likely finding itself stalled by one of these three roadblocks. These hurdles aren’t always obvious, but you … Continue reading Strategy Execution: 3 Roadblocks to Getting Things Done in 2015
Christina BockischFebruary 20, 2015 It’s no secret that a well-written blog can have a significant impact on your business’ growth. While most of your website will remain static, a blog is a growing vehicle that allows you to educate your customer. Blogging helps develop you as a thought leader, attracts traffic, and helps you engage … Continue reading #1 Reason You’re Not Getting Results from Blogging
Dorien Morin-van DamFebruary 20, 2015 Are You New To Instagram And Are You Not Seeing The Results You Expected? Well, let me be the one to say it; it might not be Instagram, it might you (and the expectations you’ve set!). Ouch! No one likes to hear that, right? But, it’s true. Instagram, when used … Continue reading 7 Steps To Getting Your Brand’s Instagram Channel Off The Ground [Infographic]
Kim Cornwall MalseedFebruary 19, 2015 Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. They form the backbone of … Continue reading Lead Nurture Drip Email Campaigns 101: Getting Started
Sumair DuttaFebruary 10, 2015 Organizations that support consumers and enterprises alike are looking to enhance the self-service opportunities available to their customers. A 2014 research effort from The Service Council found that 6 out of 10 organizations were looking to provide increased self-service resources to their customers. One might think self-service is all great when … Continue reading Getting More with Self-Service
